Artist: Studio 65
Brand: Gufram
Colors: black and white
Material: Polyurethane
Dimensions: L. 26.5 cm - D. 10 cm - H. 10.6 cm
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GUFRAM BOCCA® in the white edition is part of the exclusive limited edition collection "Guframini Black And White", designed by Gufram in partnership with Juventus for Milano Design Week. The perfect hand-finished reproductions of the iconic furniture, in this color palette, are available in a limited edition of 500 pieces.
Little Bocca®, inspired by the exact proportions of the original version, retains the sinuous and sensual effect of a woman's lips, exactly as the intention of Studio65 who designed it in 1970. But, unlike its big sister , she decided to get rid of her fabric dress and be coated just like her two other girlfriends. This visionary and glamorous sofa has inspired artists and photographers as a much-photographed protagonist and center of attention in exhibitions around the world. Now it will become a cheeky accessory in the most avant-garde homes.
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Gufram is an Italian furniture manufacturer based in Barolo (Piedmont region). Founded in 1966 by the Gugliermetto brothers, Gufram, acronym for "Gugliermetto Fratelli Arredamenti Moderni", takes the form of a creative laboratory: they combine their knowledge of local craftsmanship with emerging architects and artists of the time. Their sculptured art objects revolutionized the aesthetics of 1960s furniture. From 1965, Gufram followed the artistic direction of designer Giuseppe Raimondi, who associated the company with emerging artists and architects of the time.
They study new choices of materials and mainly choose polyurethane foam to pad and structure their sculptural creations. Polyurethane will become their trademark. In addition to mastering the processing of flexible polyurethane, Gufram has developed and patented a special finish: Guflac®, the true essence of the company's artisanal spirit: this special and unique paint job makes surfaces more uniform, consistent and elastic . Soft, elegant shapes are thus created, innovative shapes that would otherwise be impossible to cover.
Gufram icons, regardless of the collection they are part of, are made by sculpting flexible polyurethane foam which is then finished or decorated by hand with the Guflac® backing.
Their creations, in the wake of pop art, are anchored in the avant-garde movement of the 1960s.
In 1968, Gufram presented its products under the name Multipli: industrially reproduced art objects in limited edition. Gufram then enjoyed considerable success with the public and the international press. Among their most remarkable creations: the Bocca sofa, originally designed by Salvador Dali, the Cactus coat rack, the majestic Pratone seat or even more recently the grotesque stools in the shape of a tombstone The End from the Toiletpaper collection, or the Broken Mirror imagined by Snarkitecture.
These “domestic sculptures” now appear in the most beautiful homes and the most renowned museums in the world.
The Gufram company was bought in 2012 by entrepreneur Sandra Vezza and her son Charley as artistic director. They were able to breathe new life into the company, notably on the occasion of the company's 50th anniversary celebrations in 2016 but also with new collaborations such as that with Moschino “Moschino kissed Gufram”.
