Unique pieces or small series, manufactured by French manufacturers and couturiers from surplus quality sourced fabrics, recycled or natural materials: this is how the artistic director has worked since 2016.
The brand is inspired by an imaginary retro futuristic world, avant-garde heroines from the rock music scene, a touch of magic, astrology, landscapes and nature.
Lauren Lecoy worked for 10 years in the luxury sector.
She trained as a lawyer and fashion designer.
They opened The Woods Gallery with Simon Lecoy in Paris in 2017: a concept store that brings together their respective passions for design, fashion and contemporary art.
They have always been sensitive to respect for the environment and the ethics of production methods.