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A jewel of Pop Art and a symbol of beauty, the Bocca Sofa sofa occupies the design scenes at an international level. Lips inspired by the great stars of Hollywood and by the genius of Dali, have transformed into a true cult.
To mark the 50th anniversary of studio 65, discover 25 new variations of the famous Bocca.
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Studio 65 (Studiosessanta5) is an Italian architecture studio.
It was founded in 1965 in Turin as an avant-garde experimental collective of architects, designers, poets and artists. Its founders were Franco Audrito, Roberta Garosci, Enzo Bertone, Paolo Morello and Paolo Rondelli.
Studio 65 played an important role in the radical Italian design movement in the 1960s and 70s. Some of the most famous products designed by them are the Bocca sofa and the Capitello chair. Other notable projects include the Leonardo sofa, which became one of the icons of the Radical Design movement, the interior design of the Casa Canella apartment, the Villa Palladienne, as well as the Barbarella nightclub. Other members of the Turin radical design movement were Piero Gatti-Cesare Paolini-Franco Teodoro, LIBIDARCH, Ceretti-Derossi-Rosso, Guido Drocco, Franco Mello and Piero Gilardi.
Towards the end of the 1970s, the collective separated and Audrito and Sampanitou - keeping the name Studio 65 - launched an architecture and design activity in Arab countries. At the same time, they are working on reissues of some of the most emblematic pieces of their production.
They design unique pieces, often produced in collaboration with emblematic Made in Italy companies such as Gufram and Savio Firmino. Currently, the firm has offices in Turin, Jeddah, Riyadh and Bali.
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Gufram is an Italian furniture manufacturer based in Barolo (Piedmont region). Founded in 1966 by the Gugliermetto brothers, Gufram, acronym for "Gugliermetto Fratelli Arredamenti Moderni", takes the form of a creative laboratory: they combine their knowledge of local craftsmanship with emerging architects and artists of the time. Their sculptured art objects revolutionized the aesthetics of 1960s furniture. From 1965, Gufram followed the artistic direction of designer Giuseppe Raimondi, who associated the company with emerging artists and architects of the time.
They study new choices of materials and mainly choose polyurethane foam to pad and structure their sculptural creations. Polyurethane will become their trademark. In addition to mastering the processing of flexible polyurethane, Gufram has developed and patented a special finish: Guflac®, the true essence of the company's artisanal spirit: this special and unique paint job makes surfaces more uniform, consistent and elastic . Soft, elegant shapes are thus created, innovative shapes that would otherwise be impossible to cover.
Gufram icons, regardless of the collection they are part of, are made by sculpting flexible polyurethane foam which is then finished or decorated by hand with the Guflac® backing.
Their creations, in the wake of pop art, are anchored in the avant-garde movement of the 1960s.
In 1968, Gufram presented its products under the name Multipli: industrially reproduced art objects in limited edition. Gufram then enjoyed considerable success with the public and the international press. Among their most remarkable creations: the Bocca sofa, originally designed by Salvador Dali, the Cactus coat rack, the majestic Pratone seat or even more recently the grotesque stools in the shape of a tombstone The End from the Toiletpaper collection, or the Broken Mirror imagined by Snarkitecture.
These “domestic sculptures” now appear in the most beautiful homes and the most renowned museums in the world.
The Gufram company was bought in 2012 by entrepreneur Sandra Vezza and her son Charley as artistic director. They were able to breathe new life into the company, notably on the occasion of the company's 50th anniversary celebrations in 2016 but also with new collaborations such as that with Moschino “Moschino kissed Gufram”.
