Massolo coffee table by Piero Gilardi - L 97cm - Gufram

3,700.00 €
delivered within 2 to 4 weeks

Massolo coffee table by Piero Gilardi - L 97cm - Gufram is backordered and will ship as soon as it is back in stock.

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Massolo coffee table by Piero Gilardi - Gufram


Limited Edition 1/500

Date: 1974
Artist: Piero Gilardi
Brand: Gufram
Color: Red
Material: polyurethane
Dimensions: L 97 x width 66 x H 36 cm

Availability: 3 weeks

Learn more about this product

Iconical Collection

Finish: Guflac Ultra

Weight: 13kg

Handmade in Italy

LIMITED EDITION 1/500
“No longer a rock or natural stony ground, but a block already contaminated by the hand of man, who began to polish the shiny material. To the observing eye it has enormous weight...but to the touch it has a light, springy mass. It provides a three-dimensional trompe-l'oeil effect, intended to induce a playful experience even in the space of everyday domestic life.”
cit. Piero Giraldi

To make it look like rock, the polyurethane block is entirely cut by hand; this is why each Massolo is a unique piece

In this way, the author describes Massolo, as being able at first glance to resemble a heavy block of porphyry, engraved and polished on the surface. It turns out to be a rock that, thanks to the polyurethane it is made of, loses weight and can be moved with ease. This is another paradox of Gufram's design, which suggests a playful object capable of dematerializing a heavy volume into a funny story. A fun visual and tactile trap for guests, which can be used as a coffee table, character seating or displayed as a multiple work of art by one of the most original Italian artists.

Learn more about this designer

Piero Gilardi was born in Turin in 1942 and studied at the School of Art and the Accademia Albertina in Turin.

A pioneer of technological art, Gilardi was one of the protagonists of New Realism and European Pop Art in the 1960s. In 1963, he held his first private exhibition "Machines For the Future"; two years later, he designed the first polyurethane foam pieces for Gufram and began exhibiting his works in several cultural hubs around the world - including Paris, Brussels, Cologne, Hamburg, Amsterdam and New York.

From 1968, he adhered to the new artistic trends of the time: Arte Povera, Land Art, Anti-form Art, and collaborated in the production of several international magazines.

Learn more about the brand

Gufram is an Italian furniture manufacturer based in Barolo (Piedmont region). Founded in 1966 by the Gugliermetto brothers, Gufram, acronym for "Gugliermetto Fratelli Arredamenti Moderni", takes the form of a creative laboratory: they combine their knowledge of local craftsmanship with emerging architects and artists of the time. Their sculptured art objects revolutionized the aesthetics of 1960s furniture. From 1965, Gufram followed the artistic direction of designer Giuseppe Raimondi, who associated the company with emerging artists and architects of the time.

They study new choices of materials and mainly choose polyurethane foam to pad and structure their sculptural creations. Polyurethane will become their trademark. In addition to mastering the processing of flexible polyurethane, Gufram has developed and patented a special finish: Guflac®, the true essence of the company's artisanal spirit: this special and unique paint job makes surfaces more uniform, consistent and elastic . Soft, elegant shapes are thus created, innovative shapes that would otherwise be impossible to cover.

Gufram icons, regardless of the collection they are part of, are made by sculpting flexible polyurethane foam which is then finished or decorated by hand with the Guflac® backing.

Their creations, in the wake of pop art, are anchored in the avant-garde movement of the 1960s.
In 1968, Gufram presented its products under the name Multipli: industrially reproduced art objects in limited edition. Gufram then enjoyed considerable success with the public and the international press. Among their most remarkable creations: the Bocca sofa, originally designed by Salvador Dali, the Cactus coat rack, the majestic Pratone seat or even more recently the grotesque stools in the shape of a tombstone The End from the Toiletpaper collection, or the Broken Mirror imagined by Snarkitecture.
These “domestic sculptures” now appear in the most beautiful homes and the most renowned museums in the world.
The Gufram company was bought in 2012 by entrepreneur Sandra Vezza and her son Charley as artistic director. They were able to breathe new life into the company, notably on the occasion of the company's 50th anniversary celebrations in 2016 but also with new collaborations such as that with Moschino “Moschino kissed Gufram”.


    Delivery and returns



    DELIVERY TIME

    Products in stock, shipped via La Poste Colissimo or GLS, are sent within 48 hours (working days). Your order is delivered to your home within 2 to 5 working days for products in stock.
    A tracking number will be sent to you by email automatically.
    Larger products are shipped by specialized carrier.
    You will be contacted to set a time slot at your convenience.
    We also ensure international delivery of all our products by La Poste Colissimo, GLS or by specialized carrier.


    IN-STORE COLLECTION

    Products in stock, standard size, are available immediately after your order in our store
    THE WOODS GALLERY, 22 rue André del Sarte, 75018 Paris
    during opening hours (check on Google)
    Please show us your confirmation email when collecting.


    Larger products must be collected by appointment.
    Please contact us to agree on the date and time by email: contact@the-woods.fr.


    EXCHANGES AND RETURNS

    The customer has a period of fourteen days to exercise his right of withdrawal and return at his own expense the products which do not give him satisfaction in accordance with article L.121-20 of the Consumer Code ,
    The products must be returned in their original packaging, in resalable condition.
    Any product returned damaged will not be refunded.
    PLEASE NOTE: any "personalized" product (choice of fabric, color of wood, custom dimensions, etc.) cannot be refunded: the product is not in stock and is specially made by the manufacturer to the customer.

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