Artist: Archizoom Associati
Brand: Poltronova
Colors: black and white, green, blue, pink lights
Material: enameled metal, marble, acrylic and Perspex® sheets
Dimensions: L 38 x D 38 x H 225 cm
Availability: 2 - 4 weeks
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The prototype of the Sanremo floor lamp was Dario Bartolini's engagement gift to Lucia Morozzi, given at Villa Roccamare, designed by Ernesto Nathan Rogers.
Sanremo, designed in 1968, consists of a thin metal stem and a crown, similar to that of a stylized palm tree colored in green, pink or blue.
The crown is formed of lanceolate leaves of transparent methacrylate which radiate light. The Sanremo lamp is a luminous, ironic and delicate installation.
The prototype at the time of its creation included a sound, similar to that of a cricket, which was later eliminated in mass production.
The base and chest are made of enameled metal, marble and acrylic. The sheets are made of laser-cut, lacquered, pearlised and beaded Perspex®.
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Founded in 1957, the Poltronova company was born from the enthusiastic meeting between Ettore Sottsass and Sergio Cammilli. At this time, many Italian manufacturing companies were passionate about anti-design which was in the spirit of the times.
But no one will do it with as much passion as Poltronova.
Coming from the art world, Sergio Cammilli wanted to renovate the design of housing and found in Sottsass an ideal ally who became, from the outset, his artistic director.
Poltronova defines itself above all as a place of research and experimentation on materials, shapes and new languages.
During her first years, Poltronova designed modern furniture, close to the Scandinavian style. But Sergio Cammilli and Ettore Sottsass want something more daring. Their proximity to Florence ensures proximity to the city’s new guard of art students. Very quickly inspired by the non-conformists Superstudio and Archizoom, Cammilli and Sottsass asked them to produce collections for Poltronova. They also asked Archizoom to design the new factory and program events at the head office (poetry readings or meditation workshops led by poet Allen Ginsberg). A receptacle for radical trends, this visionary company quickly became an important point of reference in the Italian creative landscape.
Under the artistic direction of Ettore Sottsass, the Poltronova headquarters became "the place to be" for the avant-garde and its experiments.
The greatest talents of the time were supported there, sharing their ideas of deconstructing bourgeois housing in order to lead a new lifestyle, colorful and far from conformist thinking.
Andrea Banzi describes Poltronova as a “Radical factory” that assembles “a catalog of Italian design” through its collaborations with architects like Gae Aulenti, Archizoom, Superstudio, DDL (De Pas D'Urbino & Lomazzi), Paolo Portoghesi, Angelo Mangiarotti etc. …
Ettore Sottsass used to say: “the furniture I designed for Poltronova is not intended for happy and satisfied bourgeois families, but for those who are aware of the disaster of existence”.
Poltronova helped change the history of design and was propelled to the international stage as one of the most avant-garde furniture companies in 20th century Italy.
In 2000, with the help of Ettore Sottsass, Roberta Meloni became owner of the brand and decided to rediscover the original essence of Poltronova, according to her lost in the 1980s with a new team more focused on the industrial turn and profits .
In 2005, Roberta Meloni immersed herself in the archives and founded the Centro Studio Poltronova: a research center for students and historians, but also a center for exhibitions and publications, and returned to producing the iconic objects from her diverse catalog. .
According to Roberta Meloni, “What is Poltronova if not a collection of extremely visionary objects, ahead of their time, aggressively non-conformist, full of sensuality? They were born far from the desire to be creative, opposed to the idea of designing something practical. For example, the Superonda sofa, I Mobili Grigi (including the Ultrafragola mirror), and the Safari sofa were not accepted at the time of their design and for many years only a few rare examples were produced.
Today, in a world where the need for personal space is more pressing than ever, the intensity and meaning of these pieces are finally being appreciated. The freedom to exist without inhibition is ultimately a timeless and widespread concept”.
