Date: 1972
Artist: Marion Baruch
Brand: Gufram
Color: Black
Material: Polyurethane and Eco-Fur
Dimensions: 50 x 50 cm
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Ron Ron is for all intents and purposes an inanimate pet that can show a lot of affection and keep company. Hence the name, which recalls the sound of purring. This beanbag/non-beanbag has a soft polyurethane foam core that is padded with a fabric that is perfectly similar to soft fur. The zoomorphic look is completed by a tail: be careful not to pull on it, or Ron Ron will get angry!
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In 1948, she began her studies at the Academy of Fine Arts in Bucharest. The following year, she had the great opportunity to emigrate to Israel. There she continued her studies at the Bezalel Academy of Arts and Design in Jerusalem, where she took the course of Mordecai Ardon. Four years later, she held an exhibition at the Micra-Studio gallery in Tel Aviv. The critical review was so good that it allowed her to obtain a scholarship with which she moved to Italy in 1954, where she studied painting at the Accademia di Belle Arti in Rome.
During the 1960s, Marion Baruch's pictorial language changed radically, gradually going beyond figurative art and tending towards a gestural approach oriented towards abstraction, graphics, as well as this plastic language which would become apparent between the end of the 1960s. 60s and early 70s with a series of very large sculptures.
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Gufram is an Italian furniture manufacturer based in Barolo (Piedmont region). Founded in 1966 by the Gugliermetto brothers, Gufram, acronym for "Gugliermetto Fratelli Arredamenti Moderni", takes the form of a creative laboratory: they combine their knowledge of local craftsmanship with emerging architects and artists of the time. Their sculptured art objects revolutionized the aesthetics of 1960s furniture. From 1965, Gufram followed the artistic direction of designer Giuseppe Raimondi, who associated the company with emerging artists and architects of the time.
They study new choices of materials and mainly choose polyurethane foam to pad and structure their sculptural creations. Polyurethane will become their trademark. In addition to mastering the processing of flexible polyurethane, Gufram has developed and patented a special finish: Guflac®, the true essence of the company's artisanal spirit: this special and unique paint job makes surfaces more uniform, consistent and elastic . Soft, elegant shapes are thus created, innovative shapes that would otherwise be impossible to cover.
Gufram icons, regardless of the collection they are part of, are made by sculpting flexible polyurethane foam which is then finished or decorated by hand with the Guflac® backing.
Their creations, in the wake of pop art, are anchored in the avant-garde movement of the 1960s.
In 1968, Gufram presented its products under the name Multipli: industrially reproduced art objects in limited edition. Gufram then enjoyed considerable success with the public and the international press. Among their most remarkable creations: the Bocca sofa, originally designed by Salvador Dali, the Cactus coat rack, the majestic Pratone seat or even more recently the grotesque stools in the shape of a tombstone The End from the Toiletpaper collection, or the Broken Mirror imagined by Snarkitecture.
These “domestic sculptures” now appear in the most beautiful homes and the most renowned museums in the world.
The Gufram company was bought in 2012 by entrepreneur Sandra Vezza and her son Charley as artistic director. They were able to breathe new life into the company, notably on the occasion of the company's 50th anniversary celebrations in 2016 but also with new collaborations such as that with Moschino “Moschino kissed Gufram”.
