Artist: Toiletpaper
Brand: Gufram
Colors: green and white
Material: Polyurethane
Dimensions: L. 8.7 cm - D. 8.7 cm - H. 21.2 cm
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Gufram, the Italian design brand that has always stood out for its radical and irreverent spirit, presents the new Guframini GOD, a miniature version of one of its most emblematic collaborations with TOILETPAPER, the editorial project founded by Maurizio Cattelan and Pierpaolo Ferrari.
Born from a Toiletpaper photo shoot organized for the Deste Foundation, God is a pagan idol that derives from the union of Cactus – designed by Drocco and Mello in 1972 – and the egg cushions of La Cova, the giant polyurethane nest designed by Gianni Ruffi in 1972. 1973.
Gufram has shrunk God into a sassy miniature, enriching the Guframini collection which already includes timeless icons such as Cactus®, Bocca® and Pratone®.
God by Guframini, is made using molds that faithfully reproduce the original version: the polyurethane foam is injected into the pre-painted shape in order to obtain a unique piece that uses an original innovative and avant-garde process that preserves the same softness, same colors and same details as the original life-size version.
Learn more about the brand
Gufram is an Italian furniture manufacturer based in Barolo (Piedmont region). Founded in 1966 by the Gugliermetto brothers, Gufram, acronym for "Gugliermetto Fratelli Arredamenti Moderni", takes the form of a creative laboratory: they combine their knowledge of local craftsmanship with emerging architects and artists of the time. Their sculptured art objects revolutionized the aesthetics of 1960s furniture. From 1965, Gufram followed the artistic direction of designer Giuseppe Raimondi, who associated the company with emerging artists and architects of the time.
They study new choices of materials and mainly choose polyurethane foam to pad and structure their sculptural creations. Polyurethane will become their trademark. In addition to mastering the processing of flexible polyurethane, Gufram has developed and patented a special finish: Guflac®, the true essence of the company's artisanal spirit: this special and unique paint job makes surfaces more uniform, consistent and elastic . Soft, elegant shapes are thus created, innovative shapes that would otherwise be impossible to cover.
Gufram icons, regardless of the collection they are part of, are made by sculpting flexible polyurethane foam which is then finished or decorated by hand with the Guflac® backing.
Their creations, in the wake of pop art, are anchored in the avant-garde movement of the 1960s.
In 1968, Gufram presented its products under the name Multipli: industrially reproduced art objects in limited edition. Gufram then enjoyed considerable success with the public and the international press. Among their most remarkable creations: the Bocca sofa, originally designed by Salvador Dali, the Cactus coat rack, the majestic Pratone seat or even more recently the grotesque stools in the shape of a tombstone The End from the Toiletpaper collection, or the Broken Mirror imagined by Snarkitecture.
These “domestic sculptures” now appear in the most beautiful homes and the most renowned museums in the world.
The Gufram company was bought in 2012 by entrepreneur Sandra Vezza and her son Charley as artistic director. They were able to breathe new life into the company, notably on the occasion of the company's 50th anniversary celebrations in 2016 but also with new collaborations such as that with Moschino “Moschino kissed Gufram”.
