Si-Bottle Bottle 34 cm by Selab + Alessandro Zambelli

Estetico Quotidiano starts with objects that are discarded after use—plastic water bottles, cups, egg cartons, sugar bowls, food trays—and remakes them in porcelain or glass. The design corrects almost nothing from the original: the ridges of the molded bottle, the square section of the milk carton, and the lid topping the jar all remain. What changes is the material, and with it, the object's lifespan: what once went into the trash can now be washed and stored away. The porcelain pieces are dishwasher and microwave safe. The volumes are those of disposable items—small, stable, and easy to stack—which destines them for the everyday table rather than a display case. The collection was born in 2006 from the meeting of Seletti and Alessandro Zambelli and now includes some forty references that can be combined without forming a matching set.

Where the design comes from

The manufacturer summarizes the collection in one sentence: simple forms inspired by single-use products, where the everyday object becomes a design object. It is also the first collaboration between Seletti and Alessandro Zambelli, and remains the most extensive in his catalog for the brand.