Blow day bed bench by Emanuele Magini / L 192 cm - Gufram

Date : 2015

Designer: Emanuele Magini
Brand: Gufram
Colors: blue and red
Material: fabric and steel
Dimensions: 192 cm in length, 75 cm in width and 57 cm in height

Availability: Delivery within 3 weeks

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Lounge chair

“Out of context” is the password for Blow, the Récamier designed by Emanuele Magini for Gufram. For its appearance, the reference to the beach mattress of the 70s, as well as its ironic charge, are obvious. Comfortable and playful, Blow takes idleness to extremes; it is your lifeline from boring domestic life. 5 minutes a day lying on Blow and life will smile at you. You will no longer have land under your feet, but an ocean of relaxation in which to pamper yourself with sunglasses and a cocktail in your hand.

Learn more about the designer

Emanuele Magini was born in Arezzo in 1977. In 2003 he participated in the eleventh Biennial of Young Mediterranean Artists in Athens.
After completing his studies at the Bezalel Academy in Jerusalem, he graduated in industrial design from the Polytechnic of Milan with a thesis on the semiotics of holidays.
He has worked in numerous architecture and design studios such as Albera Monti Associati and Studio Rotella dealing with national and international projects for clients such as: Casino di Campione d'Italia, Acqua Valverde, Campari, Banca Sella, Citroën.
He has been involved in scenography in collaboration with Disney Italia and has taught three-dimensional computerized modeling in private institutes.
His projects have received prestigious international awards and mentions and have been published in numerous newspapers and magazines.

In 2010, he founded his Magini Design Studio. He collaborates with many companies including: Heineken, Seletti, Campeggi, Fiera di Verona.
Since 2012 he has been an expert in product design courses at Politecnico di Milano.

Learn more about the brand

Gufram is an Italian furniture manufacturer based in Barolo (Piedmont region). Founded in 1966 by the Gugliermetto brothers, Gufram, acronym for "Gugliermetto Fratelli Arredamenti Moderni", takes the form of a creative laboratory: they combine their knowledge of local craftsmanship with emerging architects and artists of the time. Their sculptured art objects revolutionized the aesthetics of 1960s furniture. From 1965, Gufram followed the artistic direction of designer Giuseppe Raimondi, who associated the company with emerging artists and architects of the time.

They study new choices of materials and mainly choose polyurethane foam to pad and structure their sculptural creations. Polyurethane will become their trademark. In addition to mastering the processing of flexible polyurethane, Gufram has developed and patented a special finish: Guflac®, the true essence of the company's artisanal spirit: this special and unique paint job makes surfaces more uniform, consistent and elastic . Soft, elegant shapes are thus created, innovative shapes that would otherwise be impossible to cover.

Gufram icons, regardless of the collection they are part of, are made by sculpting flexible polyurethane foam which is then finished or decorated by hand with the Guflac® backing.

Their creations, in the wake of pop art, are anchored in the avant-garde movement of the 1960s.
In 1968, Gufram presented its products under the name Multipli: industrially reproduced art objects in limited edition. Gufram then enjoyed considerable success with the public and the international press. Among their most remarkable creations: the Bocca sofa, originally designed by Salvador Dali, the Cactus coat rack, the majestic Pratone seat or even more recently the grotesque stools in the shape of a tombstone The End from the Toiletpaper collection, or the Broken Mirror imagined by Snarkitecture.
These “domestic sculptures” now appear in the most beautiful homes and the most renowned museums in the world.
The Gufram company was bought in 2012 by entrepreneur Sandra Vezza and her son Charley as artistic director. They were able to breathe new life into the company, notably on the occasion of the company's 50th anniversary celebrations in 2016 but also with new collaborations such as that with Moschino “Moschino kissed Gufram”.

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