{"title":"Drocco \u0026 Mello","description":"\u003cp\u003eGuido Drocco est né à San Benedetto Belbo, Cuneo, Italie le 19 septembre 1942. Il est diplômé en architecture à l'École polytechnique de Turin (Politecnico di Torino). Il effectue un travail professionnel dans le domaine de l'architecture et du design industriel et est actif à Turin. Depuis 1996, il est maître de conférences en conception architecturale à la Faculté d'architecture de l'École polytechnique de Turin.\u003c\/p\u003e\n\u003cp\u003eFranco Mello est né à Gênes en 1945. Il a vécu et travaillé à Turin et à Spineto Scrivia. Mello crée dans les domaines du design, de la confection, du graphisme, de l'édition et de l'art. Il travail sur des rééditions de livres d'art, de catalogues de design et d'affiches pour de nombreux artistes de l'Arte Povera alla Transavanguardia, dont Piero Manzoni, Giulio Paolini, Giuseppe Peone, Alberto Burri, Yves Klein, Bridget Riley et Pinot Gallizio.\u003c\/p\u003e","products":[{"product_id":"porte-manteau-nero-cactus-de-drocco-mello-gufram-the-woods-gallery","title":"Coat rack, Nero Cactus sculpture by Drocco \/ Mello - Gufram ","description":"\u003cdiv class=\"pagina\"\u003e\n\n\u003cdiv class=\"col-sx\"\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Coat rack, Nero Cactus sculpture by Drocco \/ Mello - Gufram\u003cbr\u003e\n\n\u003c\/h2\u003e\n\n\u003cdiv class=\"did-page\"\u003e\n\n\u003cp\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eDate:\u003c\/em\u003e \u003cspan\u003e20 \u003cem\u003e10\u003c\/em\u003e\u003c\/span\u003e \u003cem\u003e\u003cbr\u003eArtist:\u003c\/em\u003e \u003cspan\u003eDrocco \u0026amp; Mello\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eBrand:\u003c\/em\u003e\u003c\/span\u003e \u003cspan\u003eGufram\u003c\/span\u003e\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eColor:\u003c\/em\u003e\u003c\/span\u003e black\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eMaterial:\u003c\/em\u003e\u003c\/span\u003e polyurethane, \u003cspan\u003eGuflac®\u003c\/span\u003e coating \u003cbr\u003e\u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eDimensions:\u003c\/em\u003e\u003c\/span\u003e L 110 x D 70 x H 170 cm\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eAvailability:\u003c\/span\u003e \u003cspan style=\"color: #5cb700;\"\u003e3 - 4 weeks\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about this product\u003c\/h2\u003e\n\n\n\u003c\/div\u003e\n\n\u003cp\u003e Limited Edition 1\/500 \u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\n\u003cdiv class=\"pagina\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cp\u003e Published by Gufram, 2010\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"focus\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cdiv class=\"tabella\"\u003e\n\n\u003cdiv class=\"tr\"\u003e\n\n\u003cdiv class=\"product-detail__detail\" itemprop=\"description\"\u003e\n\n\u003cdiv class=\"rte\"\u003e\n\n\u003cdiv class=\"col-sx\"\u003e\n\n\u003cdiv class=\"product-detail__detail\" itemprop=\"description\"\u003e\n\n\u003cdiv class=\"rte\"\u003e\n\n\u003cdiv class=\"pagina\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cp\u003e \u003cspan\u003eInternal steel structure embedded in polyurethane foam\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e Cactus: \u003cspan\u003eGuflac®\u003c\/span\u003e coating\u003c\/p\u003e\n\n\u003cp\u003e Dimensions: L 110 x D 70 x H 170 cm \/ L 43.3 x D 27.6 x H 67 in\u003c\/p\u003e\n\n\u003cp\u003e Weight: 28kg\u003c\/p\u003e\n\n\u003cp\u003e Limited edition of 500 copies, numbered certificate\u003cbr\u003e\u003c\/p\u003e\n\n “This cactus is a surreal son of anti-design” Guido Drocco\u003c\/div\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cbr\u003e\n\u003cp\u003e \u003cspan\u003eGuido Drocco is an architect and designer, he comes from the Politecnico of Turin.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eFrom 1962, he worked with the architects Gabetti and Isola. He received numerous architectural awards and continued his collaboration with Gufram.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003eWith Franco Mello, he was part of the Radical Movement of the 1960s, an avant-garde movement using pop culture and even Kitch to challenge the canons of good modernist taste. For the young generation of designers of the 1960s, plastic appeared as a providential material, in a society which reintroduced fantasy and comfort.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eThe creations of the period all have something of the “manifest object”.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eGufram, the publisher since 1968, brought together in 1972 the collection called \"I Multipli\", of which the \u003ci\u003eCactus\u003c\/i\u003e is a part. It includes unusual pieces always in limited edition (also present in the largest museums in the world) including the famous \u003ci\u003ePratone\u003c\/i\u003e (the Meadow), giant blades of grass in polyurethane into which we throw ourselves rather than sit, the giant \u003ci\u003eSedilsasso\u003c\/i\u003e \"armchair\" stones or the \u003ci\u003eBocca\u003c\/i\u003e sofa, in homage to Dali's \u003ci\u003eMae West\u003c\/i\u003e sofa...\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003eThe objects in the “I Multipli” collection have been designed to free users from their behavioral habits. Among their influences, land art represented a real source of inspiration for designers of the 60s.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eThis collection is made up of designs made from hardened polyurethane foam with a patented lacquer finish called: Guflac®\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eHere, the \u003ci\u003eCactus\u003c\/i\u003e is still a desert plant but it is devoid of thorns and made on a human scale... It is, according to its creator, the \u003ci\u003e\"surreal son of phytomorphic-inspired anti-design\"\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e Since then, the cacti of Guido Drocco and Franco Mello have been developed by Gufram with many different colors and names, such as the white Biancocactus, the black Nerocactus, and the red Rossocactus (all from 2010), and finally the Metacactus, with colors as if burned by the sun (2012).\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e\u003c\/p\u003e\n\n \u003cp dir=\"ltr\"\u003eThe originals are included in the collections of many institutions, such as the\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.pamono.fr\/museums\/museum-of-modern-art\"\u003eMuseum of Modern Art\u003c\/a\u003e and Cooper-Hewitt National Design Museum in New York, the Center Georges Pompidou and Musée des Arts Décoratifs in Paris, the\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.pamono.fr\/museums\/vitra-design-museum\"\u003eVitra Design Museum\u003c\/a\u003e in Weil am Rhein, Germany, and the Tate Modern in London. \u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1588\/2287\/files\/tecnico_large.png?v=1509727879\" alt=\"\"\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n \u003cp\u003e\u003cspan\u003eThe subject of several, free and often ambiguous interpretations, Cactus is the icon of Italian design that has revolutionized the domestic landscape, by subverting the borders between indoor area and open space. Cactus comes as an ironic totem, and embodies the grit, the imagination and the humor of the design of the Seventies. Likely to draw upon itself everybody's attention, this hall-tree redeems itself from functionalism at all costs, because it can perform its function, but also be used as a merry decorative element. You have freedom of interpretation. Cactus comes to life in 1972 thanks to the genius of Guido Drocco and Franco Mello, and from the start it questions the static and rigid world of interior design.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e \u003cspan\u003eIts first edition was a very deep emerald shade (sold out edition), and since then it is cyclically reinterpreted according to the color and the style of the moment. In 2007 we had the white version (sold out edition); in 2010 it was the turn of red and black.\u003c\/span\u003e\u003cbr\u003e \u003cbr\u003e\u003cspan\u003eIn 2012, on the occasion of the first piece's fortieth anniversary, Cactus came in a new limited edition called Metacactus. In this variation the green lime color fades into orange at the tips, as if they were toasted by the scorching sun of the desert.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e \u003cspan\u003eFor Gufram's comeback to France in 2015, the company introduces a new limited special edition of the legendary Cactus, named Lebluecactus (sold out edition). The hall tree designed by Drocco and Mello turns blue - the same shade as the French flag - a representative hue of all the myriad different nuances that populate the many latitudes of the “Hexagon”.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about the designer\u003c\/h2\u003e\n\n \u003cp\u003eGuido Drocco was born in San Benedetto Belbo, Cuneo, Italy on September 19, 1942. He graduated in architecture at the Polytechnic of Turin (Politecnico di Torino). He carries out professional work in the field of architecture and industrial design and is active in Turin. Since 1996 he has been a lecturer in architectural design at the Faculty of Architecture of the Polytechnic of Turin.\u003c\/p\u003e\n\n\u003cp\u003e Franco Mello was born in Genoa in 1945. He lived and worked in Turin and Spineto Scrivia. Mello creates in the fields of design, tailoring, graphics, publishing and art. He works on reissues of art books, design catalogs and posters for many Arte Povera alla Transavanguardia artists, including Piero Manzoni, Giulio Paolini, Giuseppe Peone, Alberto Burri, Yves Klein, Bridget Riley and Pinot Gallizio.\u003c\/p\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about the brand\u003c\/h2\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"focus\"\u003e\n\n\u003cdiv class=\"tit-focus\"\u003e \n\u003cstrong\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003eGufram is an Italian furniture manufacturer based in Barolo (Piedmont region). Founded in 1966 by the Gugliermetto brothers, Gufram, acronym for \"Gugliermetto Fratelli Arredamenti Moderni\", takes the form of a creative laboratory: they combine their knowledge of local craftsmanship with emerging architects and artists of the time. Their sculptured art objects revolutionized the aesthetics of 1960s furniture. From 1965, Gufram followed the artistic direction of designer Giuseppe Raimondi, who associated the company with emerging artists and architects of the time.\u003c\/span\u003e\u003cstrong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/strong\u003e\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThey study new choices of materials and mainly choose polyurethane foam to pad and structure their sculptural creations. Polyurethane will become their trademark. In addition to mastering the processing of flexible polyurethane, Gufram has developed and patented a special finish: Guflac®, the true essence of the company's artisanal spirit: this special and unique paint job makes surfaces more uniform, consistent and elastic . Soft, elegant shapes are thus created, innovative shapes that would otherwise be impossible to cover.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan style=\"font-weight: 400;\"\u003eGufram icons, regardless of the collection they are part of, are made by sculpting flexible polyurethane foam which is then finished or decorated by hand with the Guflac® backing.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTheir creations, in the wake of pop art, are anchored in the avant-garde movement of the 1960s.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eIn 1968, Gufram presented its products under the name Multipli: industrially reproduced art objects in limited edition. Gufram then enjoyed considerable success with the public and the international press. Among their most remarkable creations: the Bocca sofa, originally designed by Salvador Dali, the Cactus coat rack, the majestic Pratone seat or even more recently the grotesque stools in the shape of a tombstone The End from the Toiletpaper collection, or the Broken Mirror imagined by Snarkitecture.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eThese “domestic sculptures” now appear in the most beautiful homes and the most renowned museums in the world.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Gufram company was bought in 2012 by entrepreneur Sandra Vezza and her son Charley as artistic director. They were able to breathe new life into the company, notably on the occasion of the company's 50th anniversary celebrations in 2016 but also with new collaborations such as that with Moschino “Moschino kissed Gufram”.\u003c\/span\u003e \u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cdiv class=\"tabella\"\u003e\n\n\u003cdiv class=\"tr\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Gufram","offers":[{"title":"Default Title","offer_id":133895716880,"sku":"G01600","price":3230.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1588\/2287\/files\/Porte-manteau-sculpture-Boring-Cactus-de-Drocco-Mello-Gufram-The-Woods-Gallery.webp?v=1764526047"},{"product_id":"porte-manteau-another-green-cactus-de-drocco-mello-gufram-the-woods-gallery","title":"Coat rack, Another Green Cactus sculpture by Drocco \u0026amp; Mello - Gufram ","description":"\u003cdiv class=\"col-dx\"\u003e\n\n\u003cdiv class=\"col-sx\"\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Coat rack, Another Green Cactus sculpture by Drocco \u0026amp; Mello - Gufram\u003c\/h2\u003e\n\n\u003cdiv class=\"did-page\"\u003e\n\n\u003cp\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eDate:\u003c\/em\u003e \u003cspan\u003e2018\u003c\/span\u003e \u003cem\u003e\u003cbr\u003eArtist:\u003c\/em\u003e \u003cspan\u003eDrocco \u0026amp; Mello\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eBrand:\u003c\/em\u003e\u003c\/span\u003e \u003cspan\u003eGufram\u003c\/span\u003e\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eColor:\u003c\/em\u003e\u003c\/span\u003e green\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eMaterial:\u003c\/em\u003e\u003c\/span\u003e polyurethane, \u003cspan\u003eGuflac®\u003c\/span\u003e coating\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eDimensions:\u003c\/em\u003e\u003c\/span\u003e L 110 x D 70 x H 170 cm\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003eAvailability:\u003c\/span\u003e \u003cspan style=\"color: #5cb700;\"\u003e3 - 4 weeks\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about this product\u003c\/h2\u003e\n\n\u003cdiv class=\"pagina\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cp\u003e Another Green Cactus designed by Drocco \u0026amp; Mello for Gufram is a coat rack made of polyurethane foam in a new green finish.\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eGreen different from the original model (emerald green) published in 1972 and currently out of print.\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"focus\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cdiv class=\"tabella\"\u003e\n\n\u003cdiv class=\"tr\"\u003e\n\n\u003cdiv class=\"product-detail__detail\" itemprop=\"description\"\u003e\n\n\u003cdiv class=\"rte\"\u003e\n\n\u003cdiv class=\"col-sx\"\u003e\n\n\u003cdiv class=\"product-detail__detail\" itemprop=\"description\"\u003e\n\n\u003cdiv class=\"rte\"\u003e\n\n\u003cdiv class=\"pagina\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cp\u003e Published by Gufram, 2018\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eInternal steel structure embedded in polyurethane foam\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e Weight: 28kg \u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cbr\u003e “This cactus is a surreal son of anti-design” Guido Drocco\u003cbr\u003e\u003cbr\u003e Guido Drocco is an architect and designer, he comes from the Politecnico of Turin.\u003cbr\u003e\u003cbr\u003e From 1962, he worked with the architects Gabetti and Isola. He received numerous architectural awards and continued his collaboration with Gufram.\u003cbr\u003e \u003cbr\u003eWith Franco Mello, he was part of the Radical Movement of the 1960s, an avant-garde movement using pop culture and even Kitch to challenge the canons of good modernist taste. For the young generation of designers of the 1960s, plastic appeared as a providential material, in a society which reintroduced fantasy and comfort.\u003cbr\u003e\u003cbr\u003e The creations of the period all have something of the “manifest object”.\u003cbr\u003e\u003cbr\u003e Gufram, the publisher since 1968, brought together in 1972 the collection called \"I Multipli\", of which the Cactus is a part. It includes unusual pieces always in limited edition (also present in the largest museums in the world) including the famous Pratone (the Meadow), giant blades of grass in polyurethane into which we throw ourselves rather than sit, the giant Sedilsasso \"armchair\" stones or the Bocca sofa, in homage to Dali's Mae West sofa...\u003cbr\u003e \u003cbr\u003eThe objects in the “I Multipli” collection have been designed to free users from their behavioral habits. Among their influences, land art represented a real source of inspiration for designers of the 60s.\u003cbr\u003e\u003cbr\u003e This collection is made up of designs made from hardened polyurethane foam with a patented lacquer finish called:\u003cbr\u003e\u003cbr\u003e Guflac®\u003cbr\u003e\u003cbr\u003e Here, the Cactus is still a desert plant but it is devoid of thorns and made on a human scale... It is, according to its creator, the \"surreal son of phytomorphic-inspired anti-design\"\u003cbr\u003e\u003cbr\u003e Since then, the cacti of Guido Drocco and Franco Mello have been developed by Gufram with many different colors and names, such as the white Biancocactus, the black Nerocactus, and the red Rossocactus (all from 2010), and finally the Metacactus, with colors as if burned by the sun (2012).\u003cbr\u003e \u003cbr\u003eThe originals are included in the collections of many institutions, such as the Museum of Modern Art and Cooper-Hewitt National Design Museum in New York, the Center Georges Pompidou and Musée des Arts Décoratifs in Paris, the Vitra Design Museum in Weil am Rhein, in Germany, and the Tate Modern in London.\u003cbr\u003e\u003cbr\u003e\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about the designer\u003c\/h2\u003e\n\n\u003cp\u003e Guido Drocco was born in San Benedetto Belbo, Cuneo, Italy on September 19, 1942. He graduated in architecture at the Polytechnic of Turin (Politecnico di Torino). He carries out professional work in the field of architecture and industrial design and is active in Turin. Since 1996 he has been a lecturer in architectural design at the Faculty of Architecture of the Polytechnic of Turin.\u003c\/p\u003e\n\n \u003cp\u003eFranco Mello was born in Genoa in 1945. He lived and worked in Turin and Spineto Scrivia. Mello creates in the fields of design, tailoring, graphics, publishing and art. He works on reissues of art books, design catalogs and posters for many Arte Povera alla Transavanguardia artists, including Piero Manzoni, Giulio Paolini, Giuseppe Peone, Alberto Burri, Yves Klein, Bridget Riley and Pinot Gallizio.\u003c\/p\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about the brand\u003c\/h2\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eGufram is an Italian furniture manufacturer based in Barolo (Piedmont region). Founded in 1966 by the Gugliermetto brothers, Gufram, acronym for \"Gugliermetto Fratelli Arredamenti Moderni\", takes the form of a creative laboratory: they combine their knowledge of local craftsmanship with emerging architects and artists of the time. Their sculptured art objects revolutionized the aesthetics of 1960s furniture. From 1965, Gufram followed the artistic direction of designer Giuseppe Raimondi, who associated the company with emerging artists and architects of the time.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThey study new choices of materials and mainly choose polyurethane foam to pad and structure their sculptural creations. Polyurethane will become their trademark. In addition to mastering the processing of flexible polyurethane, Gufram has developed and patented a special finish: Guflac®, the true essence of the company's artisanal spirit: this special and unique paint job makes surfaces more uniform, consistent and elastic . Soft, elegant shapes are thus created, innovative shapes that would otherwise be impossible to cover.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan style=\"font-weight: 400;\"\u003eGufram icons, regardless of the collection they are part of, are made by sculpting flexible polyurethane foam which is then finished or decorated by hand with the Guflac® backing.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTheir creations, in the wake of pop art, are anchored in the avant-garde movement of the 1960s.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eIn 1968, Gufram presented its products under the name Multipli: industrially reproduced art objects in limited edition. Gufram then enjoyed considerable success with the public and the international press. Among their most remarkable creations: the Bocca sofa, originally designed by Salvador Dali, the Cactus coat rack, the majestic Pratone seat or even more recently the grotesque stools in the shape of a tombstone The End from the Toiletpaper collection, or the Broken Mirror imagined by Snarkitecture.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eThese “domestic sculptures” now appear in the most beautiful homes and the most renowned museums in the world.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Gufram company was bought in 2012 by entrepreneur Sandra Vezza and her son Charley as artistic director. They were able to breathe new life into the company, notably on the occasion of the company's 50th anniversary celebrations in 2016 but also with new collaborations such as that with Moschino “Moschino kissed Gufram”.\u003c\/span\u003e \u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cp dir=\"ltr\"\u003e\u003c\/p\u003e\n\n\n\u003cp dir=\"ltr\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1588\/2287\/files\/tecnico_large.png?v=1509727879\"\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"focus\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cdiv class=\"tabella\"\u003e\n\n\u003cdiv class=\"tr\"\u003e\n\n\u003cdiv class=\"product-detail__detail\" itemprop=\"description\"\u003e\n\n\u003cdiv class=\"rte\"\u003e\n\n\u003cdiv class=\"col-sx\"\u003e\n\n\u003cdiv class=\"product-detail__detail\" itemprop=\"description\"\u003e\n\n\u003cdiv class=\"rte\"\u003e\n\n\u003cdiv class=\"pagina\"\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Gufram","offers":[{"title":"Default Title","offer_id":12244095598656,"sku":"G01200","price":3825.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1588\/2287\/products\/Porte-manteau-sculpture-Another-Green-Cactus-de-Drocco-Mello-Gufram-The-Woods-Gallery.jpg?v=1739555609"},{"product_id":"porte-manteau-another-white-cactus-de-drocco-mello-gufram-the-woods-gallery","title":"Coat rack, Another White Cactus sculpture by Drocco \u0026amp; Mello - Gufram ","description":"\u003cdiv class=\"pagina\"\u003e\n\n\u003cdiv class=\"col-sx\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cdiv class=\"col-sx\"\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Coat rack, Another White Cactus sculpture by Drocco \u0026amp; Mello - Gufram\u003c\/h2\u003e\n\n\u003cdiv class=\"did-page\"\u003e\n\n\u003cp\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eDate:\u003c\/em\u003e \u003cspan style=\"color: #000000;\"\u003e2018\u003c\/span\u003e \u003cem\u003e\u003cbr\u003eArtist:\u003c\/em\u003e \u003cspan style=\"color: #000000;\"\u003eDrocco \u0026amp; Mello\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eBrand:\u003c\/em\u003e\u003c\/span\u003e \u003cspan\u003eGufram\u003c\/span\u003e\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eColor:\u003c\/em\u003e\u003c\/span\u003e white\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eMaterial:\u003c\/em\u003e\u003c\/span\u003e polyurethane, \u003cspan\u003eGuflac®\u003c\/span\u003e coating \u003cbr\u003e\u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eDimensions:\u003c\/em\u003e\u003c\/span\u003e L 110 x D 70 x H 170 cm\u003c\/p\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about this product\u003c\/h2\u003e\n\n\u003cdiv class=\"pagina\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cp\u003e Another Green Cactus designed by Drocco \u0026amp; Mello for Gufram is a coat rack made of polyurethane foam in a new white finish.\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eGreen different from the original model (emerald green) published in 1972 and currently out of print.\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"focus\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cdiv class=\"tabella\"\u003e\n\n\u003cdiv class=\"tr\"\u003e\n\n\u003cdiv class=\"product-detail__detail\" itemprop=\"description\"\u003e\n\n\u003cdiv class=\"rte\"\u003e\n\n\u003cdiv class=\"col-sx\"\u003e\n\n\u003cdiv class=\"product-detail__detail\" itemprop=\"description\"\u003e\n\n\u003cdiv class=\"rte\"\u003e\n\n\u003cdiv class=\"pagina\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cp\u003e Published by Gufram, 2018\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eInternal steel structure embedded in polyurethane foam\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e Weight: 28kg \u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cbr\u003e “This cactus is a surreal son of anti-design” Guido Drocco\u003cbr\u003e\u003cbr\u003e Guido Drocco is an architect and designer, he comes from the Politecnico of Turin.\u003cbr\u003e\u003cbr\u003e From 1962, he worked with the architects Gabetti and Isola. He received numerous architectural awards and continued his collaboration with Gufram.\u003cbr\u003e \u003cbr\u003eWith Franco Mello, he was part of the Radical Movement of the 1960s, an avant-garde movement using pop culture and even Kitch to challenge the canons of good modernist taste. For the young generation of designers of the 1960s, plastic appeared as a providential material, in a society which reintroduced fantasy and comfort.\u003cbr\u003e\u003cbr\u003e The creations of the period all have something of the “manifest object”.\u003cbr\u003e\u003cbr\u003e Gufram, the publisher since 1968, brought together in 1972 the collection called \"I Multipli\", of which the Cactus is a part. It includes unusual pieces always in limited edition (also present in the largest museums in the world) including the famous Pratone (the Meadow), giant blades of grass in polyurethane into which we throw ourselves rather than sit, the giant Sedilsasso \"armchair\" stones or the Bocca sofa, in homage to Dali's Mae West sofa...\u003cbr\u003e \u003cbr\u003eThe objects in the “I Multipli” collection have been designed to free users from their behavioral habits. Among their influences, land art represented a real source of inspiration for designers of the 60s.\u003cbr\u003e\u003cbr\u003e This collection is made up of designs made from hardened polyurethane foam with a patented lacquer finish called:\u003cbr\u003e\u003cbr\u003e Guflac®\u003cbr\u003e\u003cbr\u003e Here, the Cactus is still a desert plant but it is devoid of thorns and made on a human scale... It is, according to its creator, the \"surreal son of phytomorphic-inspired anti-design\"\u003cbr\u003e\u003cbr\u003e Since then, the cacti of Guido Drocco and Franco Mello have been developed by Gufram with many different colors and names, such as the white Biancocactus, the black Nerocactus, and the red Rossocactus (all from 2010), and finally the Metacactus, with colors as if burned by the sun (2012).\u003cbr\u003e \u003cbr\u003eThe originals are included in the collections of many institutions, such as the Museum of Modern Art and Cooper-Hewitt National Design Museum in New York, the Center Georges Pompidou and Musée des Arts Décoratifs in Paris, the Vitra Design Museum in Weil am Rhein, in Germany, and the Tate Modern in London. \u003cbr\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cp\u003e \u003cspan\u003eThe subject of several, free and often ambiguous interpretations, Cactus is the icon of Italian design that has revolutionized the domestic landscape, by subverting the borders between indoor area and open space.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003eCactus comes as an ironic totem, and embodies the grit, the imagination and the humor of the design of the Seventies. Likely to draw upon itself everybody's attention, this hall-tree redeems itself from functionalism at all costs, because it can perform its function, but also be used as a merry decorative element. You have freedom of interpretation. Cactus comes to life in 1972 thanks to the genius of Guido Drocco \u0026amp; Franco Mello, and from the start it questions the static and rigid world of interior design.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e \u003cspan\u003eIts first edition was a very deep emerald shade (sold out edition), and since then it is cyclically reinterpreted according to the color and the style of the moment. In 2007 we had the white version (sold out edition); in 2010 it was the turn of red and black.\u003c\/span\u003e\u003cbr\u003e \u003cbr\u003e\u003cspan\u003eIn 2012, on the occasion of the first piece's fortieth anniversary, Cactus came in a new limited edition called Metacactus. In this variation the green lime color fades into orange at the tips, as if they were toasted by the scorching sun of the desert.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e \u003cspan\u003eFor Gufram's comeback to France in 2015, the company introduces a new limited special edition of the legendary Cactus, named Lebluecactus (sold out edition). The hall tree designed by Drocco \u0026amp; Mello turns blue - the same shade as the French flag - a representative hue of all the myriad different nuances that populate the many latitudes of the “Hexagon”.\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"clear\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about the designer\u003c\/h2\u003e\n\n \u003cp\u003eGuido Drocco was born in San Benedetto Belbo, Cuneo, Italy on September 19, 1942. He graduated in architecture at the Polytechnic of Turin (Politecnico di Torino). He carries out professional work in the field of architecture and industrial design and is active in Turin. Since 1996 he has been a lecturer in architectural design at the Faculty of Architecture of the Polytechnic of Turin.\u003c\/p\u003e\n\n\u003cp\u003e Franco Mello was born in Genoa in 1945. He lived and worked in Turin and Spineto Scrivia. Mello creates in the fields of design, tailoring, graphics, publishing and art. He works on reissues of art books, design catalogs and posters for many Arte Povera alla Transavanguardia artists, including Piero Manzoni, Giulio Paolini, Giuseppe Peone, Alberto Burri, Yves Klein, Bridget Riley and Pinot Gallizio.\u003c\/p\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about the brand\u003c\/h2\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eGufram is an Italian furniture manufacturer based in Barolo (Piedmont region). Founded in 1966 by the Gugliermetto brothers, Gufram, acronym for \"Gugliermetto Fratelli Arredamenti Moderni\", takes the form of a creative laboratory: they combine their knowledge of local craftsmanship with emerging architects and artists of the time. Their sculptured art objects revolutionized the aesthetics of 1960s furniture. From 1965, Gufram followed the artistic direction of designer Giuseppe Raimondi, who associated the company with emerging artists and architects of the time.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThey study new choices of materials and mainly choose polyurethane foam to pad and structure their sculptural creations. Polyurethane will become their trademark. In addition to mastering the processing of flexible polyurethane, Gufram has developed and patented a special finish: Guflac®, the true essence of the company's artisanal spirit: this special and unique paint job makes surfaces more uniform, consistent and elastic . Soft, elegant shapes are thus created, innovative shapes that would otherwise be impossible to cover.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan style=\"font-weight: 400;\"\u003eGufram icons, regardless of the collection they are part of, are made by sculpting flexible polyurethane foam which is then finished or decorated by hand with the Guflac® backing.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTheir creations, in the wake of pop art, are anchored in the avant-garde movement of the 1960s.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eIn 1968, Gufram presented its products under the name Multipli: industrially reproduced art objects in limited edition. Gufram then enjoyed considerable success with the public and the international press. Among their most remarkable creations: the Bocca sofa, originally designed by Salvador Dali, the Cactus coat rack, the majestic Pratone seat or even more recently the grotesque stools in the shape of a tombstone The End from the Toiletpaper collection, or the Broken Mirror imagined by Snarkitecture.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eThese “domestic sculptures” now appear in the most beautiful homes and the most renowned museums in the world.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Gufram company was bought in 2012 by entrepreneur Sandra Vezza and her son Charley as artistic director. They were able to breathe new life into the company, notably on the occasion of the company's 50th anniversary celebrations in 2016 but also with new collaborations such as that with Moschino “Moschino kissed Gufram”.\u003c\/span\u003e \u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cp dir=\"ltr\"\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1588\/2287\/files\/tecnico_large.png?v=1509727879\"\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"focus\"\u003e\n\n\u003cdiv class=\"tit-focus\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cdiv class=\"tabella\"\u003e\n\n\u003cdiv class=\"tr\"\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Gufram","offers":[{"title":"Default Title","offer_id":12244096221248,"sku":"G01201","price":3825.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1588\/2287\/products\/Porte-manteau-sculpture-Another-White-Cactus-de-Drocco-Mello-Gufram-The-Woods-Gallery.jpg?v=1739555625"},{"product_id":"decoration-mini-cactus-gufram-the-woods-gallery","title":"Guframini Mini Cactus Decoration - Gufram","description":"\u003ch2 style=\"text-align: center;\"\u003e Guframini Mini Cactus Decoration - Gufram\u003c\/h2\u003e\n\n\u003cspan style=\"color: #808080;\"\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/span\u003e\n\u003cdiv class=\"did-page\"\u003e\n\n\u003cp\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eArtist:\u003c\/em\u003e\u003c\/span\u003e Drocco \u0026amp; Mello\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eBrand:\u003c\/em\u003e\u003c\/span\u003e \u003cspan\u003eGufram\u003c\/span\u003e\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eColors:\u003c\/em\u003e\u003c\/span\u003e green, red, black, white, blue, green and orange\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eMaterial:\u003c\/em\u003e\u003c\/span\u003e Polyurethane\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eDimensions:\u003c\/em\u003e\u003c\/span\u003e L. 8.7 cm - D. 8.7 cm - H. 21.2 cm\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003eAvailability:\u003c\/span\u003e \u003cspan style=\"color: #5cb700;\"\u003e2 weeks\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about this product\u003c\/h2\u003e\n\n\u003cdiv class=\"pagina\"\u003e\n\n\u003cdiv class=\"col-sx\"\u003e Little Cactus® is part of the Guframini collection and was designed by Drocco \u0026amp; Mello for the Gufram brand.\u003c\/div\u003e\n\n\u003cdiv class=\"col-sx\"\u003e\n\n\u003cp\u003e Gufram offers its enthusiasts a version identical to the original designed by Drocco and Mello in 1972.\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eLittle Cactus® is one of the symbols of radical design par excellence.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e The scale model is perfectly identical to the original showing 2165 padded areas that decorate the stem and arms of this otherworldly coat rack. The color was achieved by carefully studying the original green color to reproduce it, giving fans of the design a chance to own, albeit in a reduced version, a limited edition design piece that is now sold out.\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about the brand\u003c\/h2\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eGufram is an Italian furniture manufacturer based in Barolo (Piedmont region). Founded in 1966 by the Gugliermetto brothers, Gufram, acronym for \"Gugliermetto Fratelli Arredamenti Moderni\", takes the form of a creative laboratory: they combine their knowledge of local craftsmanship with emerging architects and artists of the time. Their sculptured art objects revolutionized the aesthetics of 1960s furniture. From 1965, Gufram followed the artistic direction of designer Giuseppe Raimondi, who associated the company with emerging artists and architects of the time.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThey study new choices of materials and mainly choose polyurethane foam to pad and structure their sculptural creations. Polyurethane will become their trademark. In addition to mastering the processing of flexible polyurethane, Gufram has developed and patented a special finish: Guflac®, the true essence of the company's artisanal spirit: this special and unique paint job makes surfaces more uniform, consistent and elastic . Soft, elegant shapes are thus created, innovative shapes that would otherwise be impossible to cover.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan style=\"font-weight: 400;\"\u003eGufram icons, regardless of the collection they are part of, are made by sculpting flexible polyurethane foam which is then finished or decorated by hand with the Guflac® backing.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTheir creations, in the wake of pop art, are anchored in the avant-garde movement of the 1960s.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eIn 1968, Gufram presented its products under the name Multipli: industrially reproduced art objects in limited edition. Gufram then enjoyed considerable success with the public and the international press. Among their most remarkable creations: the Bocca sofa, originally designed by Salvador Dali, the Cactus coat rack, the majestic Pratone seat or even more recently the grotesque stools in the shape of a tombstone The End from the Toiletpaper collection, or the Broken Mirror imagined by Snarkitecture.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eThese “domestic sculptures” now appear in the most beautiful homes and the most renowned museums in the world.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Gufram company was bought in 2012 by entrepreneur Sandra Vezza and her son Charley as artistic director. They were able to breathe new life into the company, notably on the occasion of the company's 50th anniversary celebrations in 2016 but also with new collaborations such as that with Moschino “Moschino kissed Gufram”.\u003c\/span\u003e \u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"focus\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cdiv class=\"tabella\"\u003e\n\n\u003cdiv class=\"tr\"\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Gufram","offers":[{"title":"Black","offer_id":48653554286918,"sku":"DCOGFR0335TWG-4","price":150.0,"currency_code":"EUR","in_stock":false},{"title":"Green","offer_id":48653554188614,"sku":"DCOGFR0335TWG","price":211.65,"currency_code":"EUR","in_stock":false},{"title":"White","offer_id":48653554254150,"sku":"DCOGFR0335TWG-3","price":211.65,"currency_code":"EUR","in_stock":false},{"title":"Red","offer_id":48653554221382,"sku":"DCOGFR0335TWG-2","price":211.65,"currency_code":"EUR","in_stock":true},{"title":"Blue","offer_id":48653554319686,"sku":"DCOGFR0335TWG-5","price":211.65,"currency_code":"EUR","in_stock":true},{"title":"Green and orange","offer_id":48653554352454,"sku":"DCOGFR0335TWG-6","price":211.65,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1588\/2287\/files\/Decoration-Guframini-Mini-Cactus-Gufram-Vert-The-Woods-Gallery.jpg?v=1765734726"},{"product_id":"decoration-guframini-cactus-black-white-gufram","title":"Guframini Little Cactus Black \u0026amp; White Decoration - Gufram x Juventus","description":"\u003ch2 style=\"text-align: center;\"\u003e Guframini Little Cactus Black \u0026amp; White Decoration - Gufram x Juventus\u003c\/h2\u003e\n\n\u003cspan style=\"color: #808080;\"\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/span\u003e\n\u003cdiv class=\"did-page\"\u003e\n\n \u003cp\u003e\u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eArtist:\u003c\/em\u003e\u003c\/span\u003e Drocco \u0026amp; Mello\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eBrand:\u003c\/em\u003e\u003c\/span\u003e \u003cspan\u003eGufram (collaboration with Juventus Turin)\u003c\/span\u003e\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eColors:\u003c\/em\u003e\u003c\/span\u003e Black and white\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eMaterial:\u003c\/em\u003e\u003c\/span\u003e Polyurethane\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eDimensions:\u003c\/em\u003e\u003c\/span\u003e \u003cspan\u003eL. 8.7 cm - D. 8.7 cm - H. 21.2 cm\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about this product\u003c\/h2\u003e\n\n\u003cdiv class=\"col-sx\"\u003e\n\n\u003cp\u003e Little Cactus® in black and white ombré Gufram is part of the exclusive limited edition \"Guframini Black And White\" collection, designed by Gufram in partnership with Juventus for Milano Design Week. The perfect hand-finished reproductions of the iconic furniture, in this color palette, are available in a limited edition of 500 pieces.\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eLittle Cactus® is one of the symbols of radical design par excellence.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003eThe scale model is perfectly identical to the original showing 2165 padded areas that decorate the stem and arms of this otherworldly coat rack. In this collection, Gufram combines its emblematic\u003cmeta charset=\"UTF-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eCACTUS® in the colors of the football team, Juventus.\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about the brand\u003c\/h2\u003e\n\n\u003cp\u003e \u003cspan style=\"font-weight: 400;\"\u003eGufram is an Italian furniture manufacturer based in Barolo (Piedmont region). Founded in 1966 by the Gugliermetto brothers, Gufram, acronym for \"Gugliermetto Fratelli Arredamenti Moderni\", takes the form of a creative laboratory: they combine their knowledge of local craftsmanship with emerging architects and artists of the time. Their sculptured art objects revolutionized the aesthetics of 1960s furniture. From 1965, Gufram followed the artistic direction of designer Giuseppe Raimondi, who associated the company with emerging artists and architects of the time.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThey study new choices of materials and mainly choose polyurethane foam to pad and structure their sculptural creations. Polyurethane will become their trademark. In addition to mastering the processing of flexible polyurethane, Gufram has developed and patented a special finish: Guflac®, the true essence of the company's artisanal spirit: this special and unique paint job makes surfaces more uniform, consistent and elastic . Soft, elegant shapes are thus created, innovative shapes that would otherwise be impossible to cover.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan style=\"font-weight: 400;\"\u003eGufram icons, regardless of the collection they are part of, are made by sculpting flexible polyurethane foam which is then finished or decorated by hand with the Guflac® backing.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTheir creations, in the wake of pop art, are anchored in the avant-garde movement of the 1960s.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eIn 1968, Gufram presented its products under the name Multipli: industrially reproduced art objects in limited edition. Gufram then enjoyed considerable success with the public and the international press. Among their most remarkable creations: the Bocca sofa, originally designed by Salvador Dali, the Cactus coat rack, the majestic Pratone seat or even more recently the grotesque stools in the shape of a tombstone The End from the Toiletpaper collection, or the Broken Mirror imagined by Snarkitecture.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eThese “domestic sculptures” now appear in the most beautiful homes and the most renowned museums in the world.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Gufram company was bought in 2012 by entrepreneur Sandra Vezza and her son Charley as artistic director. They were able to breathe new life into the company, notably on the occasion of the company's 50th anniversary celebrations in 2016 but also with new collaborations such as that with Moschino “Moschino kissed Gufram”.\u003c\/span\u003e \u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"focus\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cdiv class=\"tabella\"\u003e\n\n\u003cdiv class=\"tr\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Gufram","offers":[{"title":"Default Title","offer_id":48652489032006,"sku":"GUFRAMINICACTUSJUVENTUS","price":237.15,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1588\/2287\/files\/Decoration-Guframini-Little-Cactus-Black-White-Gufram-x-Juventus-The-Woods-Gallery.jpg?v=1697134296"},{"product_id":"cactus-gufram","title":"Sunrise Cactus - Gufram x Paul Smith","description":"\u003ch2\u003eGufram Life Size Cactus - Designed by Guido Drocco and Franco Mello with Paul Smith\u003c\/h2\u003e\n\n\u003cp\u003e Discover the life-size Gufram cactus, a functional work of art and iconic interior object, imagined in 1972 by designers Guido Drocco and Franco Mello.\u003cbr\u003e This bold and non-conformist piece, made in Italy, is the result of an exceptional collaboration with renowned designer Paul Smith for the sculptural \"Sunrise Cactus\" coat rack.\u003c\/p\u003e\n\n\u003cul\u003e\u003c\/ul\u003e\n\n\u003ch2\u003e Gufram: An Avant-Garde Italian Design Brand\u003c\/h2\u003e\n\n\u003cp\u003e Founded in 1966, Gufram is an Italian interior design brand recognized for its revolutionary approach to industrial design. His creations, with a POP and playful soul, have become icons of anti-design and have entered the collective imagination.\u003c\/p\u003e\n\n\u003ch2\u003e Paul Smith and Gufram: A Colorful Collaboration\u003c\/h2\u003e\n\n \u003cp\u003eThe collaboration between Paul Smith and Gufram to create the \"Sunrise Cactus\" is a perfect fusion of creativity and originality. Inspired by optimism and dynamism, this cactus is a true symbol of the spirit of renewal dear to Paul Smith.\u003c\/p\u003e\n\n\u003ch2\u003e Design and Functionality\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Designers: Guido Drocco and Franco Mello\u003c\/li\u003e\n\n\u003cli\u003e Collaboration: Paul Smith\u003c\/li\u003e\n\n\u003cli\u003e Brand: Gufram\u003c\/li\u003e\n\n\u003cli\u003e Material: 100% Polyester\u003c\/li\u003e\n\n\u003cli\u003e Dimensions: Height 170 cm, Width 70 cm\u003c\/li\u003e\n\n\u003cli\u003e Weight: 22 kg\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Gufram","offers":[{"title":"Default Title","offer_id":48802369372486,"sku":null,"price":6630.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1588\/2287\/files\/Sunrise-Cactus-Gufram-x-Paul-Smith-The-Woods-Gallery.jpg?v=1700158137"},{"product_id":"sunrise-cactus-guframini-gufram-x-paul-smith","title":"Sunrise Cactus Guframini - Gufram x Paul Smith","description":"\u003ch2\u003e Cactus Guframini Sunrise by Gufram - in collaboration with Paul Smith\u003c\/h2\u003e\n\n\u003cp\u003e This mini, bold and non-conformist version, made in Italy, is the result of an exceptional collaboration with the famous designer Paul Smith and Gufram.\u003c\/p\u003e\n\n\u003cul\u003e\u003c\/ul\u003e\n\n\u003ch2\u003e Gufram: An Avant-Garde Italian Design Brand\u003c\/h2\u003e\n\n \u003cp\u003eFounded in 1966, Gufram is an Italian interior design brand recognized for its revolutionary approach to industrial design. His creations, with a POP and playful soul, have become icons of anti-design and have entered the collective imagination.\u003c\/p\u003e\n\n\u003ch2\u003e Paul Smith and Gufram: A Colorful Collaboration\u003c\/h2\u003e\n\n\u003cp\u003e The collaboration between Paul Smith and Gufram to create the \"Sunrise Cactus\" is a perfect fusion of creativity and originality. Inspired by optimism and dynamism, this cactus is a true symbol of the spirit of renewal dear to Paul Smith.\u003c\/p\u003e\n\n\u003ch2\u003e Design and Functionality\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Designers: Guido Drocco and Franco Mello\u003c\/li\u003e\n\n\u003cli\u003e Collaboration: Paul Smith, 2023\u003c\/li\u003e\n\n\u003cli\u003e Brand: Gufram\u003c\/li\u003e\n\n\u003cli\u003e Material: 100% Polyester\u003c\/li\u003e\n\n\u003cli\u003e Dimensions: L. 8.7 cm - D. 8.7 cm - H. 21.2 cm\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/ul\u003e","brand":"Gufram","offers":[{"title":"Default Title","offer_id":48802395914566,"sku":null,"price":254.15,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1588\/2287\/files\/Sunrise-Cactus-Guframini-Gufram-x-Paul-Smith-The-Woods-Gallery.jpg?v=1700158141"},{"product_id":"porte-manteau-sculpture-another-nerocactus-de-drocco-mello-gufram-copie","title":"Coat rack, Another White Cactus sculpture by Drocco \u0026amp; Mello - Gufram ","description":"\u003cdiv class=\"pagina\"\u003e\n\n\u003cdiv class=\"col-sx\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cdiv class=\"col-sx\"\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Coat rack, Another White Cactus sculpture by Drocco \u0026amp; Mello - Gufram\u003c\/h2\u003e\n\n\u003cdiv class=\"did-page\"\u003e\n\n\u003cp\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eDate:\u003c\/em\u003e \u003cspan style=\"color: #000000;\"\u003e2018\u003c\/span\u003e \u003cem\u003e\u003cbr\u003eArtist:\u003c\/em\u003e \u003cspan style=\"color: #000000;\"\u003eDrocco \u0026amp; Mello\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eBrand:\u003c\/em\u003e\u003c\/span\u003e \u003cspan\u003eGufram\u003c\/span\u003e\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eColor:\u003c\/em\u003e\u003c\/span\u003e white\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eMaterial:\u003c\/em\u003e\u003c\/span\u003e polyurethane, \u003cspan\u003eGuflac®\u003c\/span\u003e coating \u003cbr\u003e\u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eDimensions:\u003c\/em\u003e\u003c\/span\u003e L 110 x D 70 x H 170 cm\u003c\/p\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about this product\u003c\/h2\u003e\n\n\u003cdiv class=\"pagina\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cp\u003e Another Green Cactus designed by Drocco \u0026amp; Mello for Gufram is a coat rack made of polyurethane foam in a new white finish.\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eGreen different from the original model (emerald green) published in 1972 and currently out of print.\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"focus\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cdiv class=\"tabella\"\u003e\n\n\u003cdiv class=\"tr\"\u003e\n\n\u003cdiv class=\"product-detail__detail\" itemprop=\"description\"\u003e\n\n\u003cdiv class=\"rte\"\u003e\n\n\u003cdiv class=\"col-sx\"\u003e\n\n\u003cdiv class=\"product-detail__detail\" itemprop=\"description\"\u003e\n\n\u003cdiv class=\"rte\"\u003e\n\n\u003cdiv class=\"pagina\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cp\u003e Published by Gufram, 2018\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eInternal steel structure embedded in polyurethane foam\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e Weight: 28kg \u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cbr\u003e “This cactus is a surreal son of anti-design” Guido Drocco\u003cbr\u003e\u003cbr\u003e Guido Drocco is an architect and designer, he comes from the Politecnico of Turin.\u003cbr\u003e\u003cbr\u003e From 1962, he worked with the architects Gabetti and Isola. He received numerous architectural awards and continued his collaboration with Gufram.\u003cbr\u003e \u003cbr\u003eWith Franco Mello, he was part of the Radical Movement of the 1960s, an avant-garde movement using pop culture and even Kitch to challenge the canons of good modernist taste. For the young generation of designers of the 1960s, plastic appeared as a providential material, in a society which reintroduced fantasy and comfort.\u003cbr\u003e\u003cbr\u003e The creations of the period all have something of the “manifest object”.\u003cbr\u003e\u003cbr\u003e Gufram, the publisher since 1968, brought together in 1972 the collection called \"I Multipli\", of which the Cactus is a part. It includes unusual pieces always in limited edition (also present in the largest museums in the world) including the famous Pratone (the Meadow), giant blades of grass in polyurethane into which we throw ourselves rather than sit, the giant Sedilsasso \"armchair\" stones or the Bocca sofa, in homage to Dali's Mae West sofa...\u003cbr\u003e \u003cbr\u003eThe objects in the “I Multipli” collection have been designed to free users from their behavioral habits. Among their influences, land art represented a real source of inspiration for designers of the 60s.\u003cbr\u003e\u003cbr\u003e This collection is made up of designs made from hardened polyurethane foam with a patented lacquer finish called:\u003cbr\u003e\u003cbr\u003e Guflac®\u003cbr\u003e\u003cbr\u003e Here, the Cactus is still a desert plant but it is devoid of thorns and made on a human scale... It is, according to its creator, the \"surreal son of phytomorphic-inspired anti-design\"\u003cbr\u003e\u003cbr\u003e Since then, the cacti of Guido Drocco and Franco Mello have been developed by Gufram with many different colors and names, such as the white Biancocactus, the black Nerocactus, and the red Rossocactus (all from 2010), and finally the Metacactus, with colors as if burned by the sun (2012).\u003cbr\u003e \u003cbr\u003eThe originals are included in the collections of many institutions, such as the Museum of Modern Art and Cooper-Hewitt National Design Museum in New York, the Center Georges Pompidou and Musée des Arts Décoratifs in Paris, the Vitra Design Museum in Weil am Rhein, in Germany, and the Tate Modern in London. \u003cbr\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cp\u003e \u003cspan\u003eThe subject of several, free and often ambiguous interpretations, Cactus is the icon of Italian design that has revolutionized the domestic landscape, by subverting the borders between indoor area and open space.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003eCactus comes as an ironic totem, and embodies the grit, the imagination and the humor of the design of the Seventies. Likely to draw upon itself everybody's attention, this hall-tree redeems itself from functionalism at all costs, because it can perform its function, but also be used as a merry decorative element. You have freedom of interpretation. Cactus comes to life in 1972 thanks to the genius of Guido Drocco \u0026amp; Franco Mello, and from the start it questions the static and rigid world of interior design.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e \u003cspan\u003eIts first edition was a very deep emerald shade (sold out edition), and since then it is cyclically reinterpreted according to the color and the style of the moment. In 2007 we had the white version (sold out edition); in 2010 it was the turn of red and black.\u003c\/span\u003e\u003cbr\u003e \u003cbr\u003e\u003cspan\u003eIn 2012, on the occasion of the first piece's fortieth anniversary, Cactus came in a new limited edition called Metacactus. In this variation the green lime color fades into orange at the tips, as if they were toasted by the scorching sun of the desert.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e \u003cspan\u003eFor Gufram's comeback to France in 2015, the company introduces a new limited special edition of the legendary Cactus, named Lebluecactus (sold out edition). The hall tree designed by Drocco \u0026amp; Mello turns blue - the same shade as the French flag - a representative hue of all the myriad different nuances that populate the many latitudes of the “Hexagon”.\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"clear\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about the designer\u003c\/h2\u003e\n\n \u003cp\u003eGuido Drocco was born in San Benedetto Belbo, Cuneo, Italy on September 19, 1942. He graduated in architecture at the Polytechnic of Turin (Politecnico di Torino). He carries out professional work in the field of architecture and industrial design and is active in Turin. Since 1996 he has been a lecturer in architectural design at the Faculty of Architecture of the Polytechnic of Turin.\u003c\/p\u003e\n\n\u003cp\u003e Franco Mello was born in Genoa in 1945. He lived and worked in Turin and Spineto Scrivia. Mello creates in the fields of design, tailoring, graphics, publishing and art. He works on reissues of art books, design catalogs and posters for many Arte Povera alla Transavanguardia artists, including Piero Manzoni, Giulio Paolini, Giuseppe Peone, Alberto Burri, Yves Klein, Bridget Riley and Pinot Gallizio.\u003c\/p\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about the brand\u003c\/h2\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eGufram is an Italian furniture manufacturer based in Barolo (Piedmont region). Founded in 1966 by the Gugliermetto brothers, Gufram, acronym for \"Gugliermetto Fratelli Arredamenti Moderni\", takes the form of a creative laboratory: they combine their knowledge of local craftsmanship with emerging architects and artists of the time. Their sculptured art objects revolutionized the aesthetics of 1960s furniture. From 1965, Gufram followed the artistic direction of designer Giuseppe Raimondi, who associated the company with emerging artists and architects of the time.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThey study new choices of materials and mainly choose polyurethane foam to pad and structure their sculptural creations. Polyurethane will become their trademark. In addition to mastering the processing of flexible polyurethane, Gufram has developed and patented a special finish: Guflac®, the true essence of the company's artisanal spirit: this special and unique paint job makes surfaces more uniform, consistent and elastic . Soft, elegant shapes are thus created, innovative shapes that would otherwise be impossible to cover.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan style=\"font-weight: 400;\"\u003eGufram icons, regardless of the collection they are part of, are made by sculpting flexible polyurethane foam which is then finished or decorated by hand with the Guflac® backing.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTheir creations, in the wake of pop art, are anchored in the avant-garde movement of the 1960s.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eIn 1968, Gufram presented its products under the name Multipli: industrially reproduced art objects in limited edition. Gufram then enjoyed considerable success with the public and the international press. Among their most remarkable creations: the Bocca sofa, originally designed by Salvador Dali, the Cactus coat rack, the majestic Pratone seat or even more recently the grotesque stools in the shape of a tombstone The End from the Toiletpaper collection, or the Broken Mirror imagined by Snarkitecture.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eThese “domestic sculptures” now appear in the most beautiful homes and the most renowned museums in the world.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Gufram company was bought in 2012 by entrepreneur Sandra Vezza and her son Charley as artistic director. They were able to breathe new life into the company, notably on the occasion of the company's 50th anniversary celebrations in 2016 but also with new collaborations such as that with Moschino “Moschino kissed Gufram”.\u003c\/span\u003e \u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cp dir=\"ltr\"\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1588\/2287\/files\/tecnico_large.png?v=1509727879\"\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"focus\"\u003e\n\n\u003cdiv class=\"tit-focus\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cdiv class=\"tabella\"\u003e\n\n\u003cdiv class=\"tr\"\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Gufram","offers":[{"title":"Default Title","offer_id":55537904943430,"sku":"G01130","price":4845.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1588\/2287\/files\/Porte-manteau-sculpture-Nerocactus-de-Drocco-Mello-Gufram-The-Woods-Gallery.webp?v=1764525358"},{"product_id":"porte-manteau-sculpture-cactus-ultraviolet-de-drocco-mello-gufram-copie","title":"Coat rack, Another White Cactus sculpture by Drocco \u0026amp; Mello - Gufram ","description":"\u003cdiv class=\"pagina\"\u003e\n\n\u003cdiv class=\"col-sx\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cdiv class=\"col-sx\"\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Coat rack, Another White Cactus sculpture by Drocco \u0026amp; Mello - Gufram\u003c\/h2\u003e\n\n\u003cdiv class=\"did-page\"\u003e\n\n\u003cp\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eDate:\u003c\/em\u003e \u003cspan style=\"color: #000000;\"\u003e2018\u003c\/span\u003e \u003cem\u003e\u003cbr\u003eArtist:\u003c\/em\u003e \u003cspan style=\"color: #000000;\"\u003eDrocco \u0026amp; Mello\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eBrand:\u003c\/em\u003e\u003c\/span\u003e \u003cspan\u003eGufram\u003c\/span\u003e\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eColor:\u003c\/em\u003e\u003c\/span\u003e white\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eMaterial:\u003c\/em\u003e\u003c\/span\u003e polyurethane, \u003cspan\u003eGuflac®\u003c\/span\u003e coating \u003cbr\u003e\u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eDimensions:\u003c\/em\u003e\u003c\/span\u003e L 110 x D 70 x H 170 cm\u003c\/p\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about this product\u003c\/h2\u003e\n\n\u003cdiv class=\"pagina\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cp\u003e Another Green Cactus designed by Drocco \u0026amp; Mello for Gufram is a coat rack made of polyurethane foam in a new white finish.\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eGreen different from the original model (emerald green) published in 1972 and currently out of print.\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"focus\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cdiv class=\"tabella\"\u003e\n\n\u003cdiv class=\"tr\"\u003e\n\n\u003cdiv class=\"product-detail__detail\" itemprop=\"description\"\u003e\n\n\u003cdiv class=\"rte\"\u003e\n\n\u003cdiv class=\"col-sx\"\u003e\n\n\u003cdiv class=\"product-detail__detail\" itemprop=\"description\"\u003e\n\n\u003cdiv class=\"rte\"\u003e\n\n\u003cdiv class=\"pagina\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cp\u003e Published by Gufram, 2018\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eInternal steel structure embedded in polyurethane foam\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e Weight: 28kg \u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cbr\u003e “This cactus is a surreal son of anti-design” Guido Drocco\u003cbr\u003e\u003cbr\u003e Guido Drocco is an architect and designer, he comes from the Politecnico of Turin.\u003cbr\u003e\u003cbr\u003e From 1962, he worked with the architects Gabetti and Isola. He received numerous architectural awards and continued his collaboration with Gufram.\u003cbr\u003e \u003cbr\u003eWith Franco Mello, he was part of the Radical Movement of the 1960s, an avant-garde movement using pop culture and even Kitch to challenge the canons of good modernist taste. For the young generation of designers of the 1960s, plastic appeared as a providential material, in a society which reintroduced fantasy and comfort.\u003cbr\u003e\u003cbr\u003e The creations of the period all have something of the “manifest object”.\u003cbr\u003e\u003cbr\u003e Gufram, the publisher since 1968, brought together in 1972 the collection called \"I Multipli\", of which the Cactus is a part. It includes unusual pieces always in limited edition (also present in the largest museums in the world) including the famous Pratone (the Meadow), giant blades of grass in polyurethane into which we throw ourselves rather than sit, the giant Sedilsasso \"armchair\" stones or the Bocca sofa, in homage to Dali's Mae West sofa...\u003cbr\u003e \u003cbr\u003eThe objects in the “I Multipli” collection have been designed to free users from their behavioral habits. Among their influences, land art represented a real source of inspiration for designers of the 60s.\u003cbr\u003e\u003cbr\u003e This collection is made up of designs made from hardened polyurethane foam with a patented lacquer finish called:\u003cbr\u003e\u003cbr\u003e Guflac®\u003cbr\u003e\u003cbr\u003e Here, the Cactus is still a desert plant but it is devoid of thorns and made on a human scale... It is, according to its creator, the \"surreal son of phytomorphic-inspired anti-design\"\u003cbr\u003e\u003cbr\u003e Since then, the cacti of Guido Drocco and Franco Mello have been developed by Gufram with many different colors and names, such as the white Biancocactus, the black Nerocactus, and the red Rossocactus (all from 2010), and finally the Metacactus, with colors as if burned by the sun (2012).\u003cbr\u003e \u003cbr\u003eThe originals are included in the collections of many institutions, such as the Museum of Modern Art and Cooper-Hewitt National Design Museum in New York, the Center Georges Pompidou and Musée des Arts Décoratifs in Paris, the Vitra Design Museum in Weil am Rhein, in Germany, and the Tate Modern in London. \u003cbr\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cp\u003e \u003cspan\u003eThe subject of several, free and often ambiguous interpretations, Cactus is the icon of Italian design that has revolutionized the domestic landscape, by subverting the borders between indoor area and open space.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003eCactus comes as an ironic totem, and embodies the grit, the imagination and the humor of the design of the Seventies. Likely to draw upon itself everybody's attention, this hall-tree redeems itself from functionalism at all costs, because it can perform its function, but also be used as a merry decorative element. You have freedom of interpretation. Cactus comes to life in 1972 thanks to the genius of Guido Drocco \u0026amp; Franco Mello, and from the start it questions the static and rigid world of interior design.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e \u003cspan\u003eIts first edition was a very deep emerald shade (sold out edition), and since then it is cyclically reinterpreted according to the color and the style of the moment. In 2007 we had the white version (sold out edition); in 2010 it was the turn of red and black.\u003c\/span\u003e\u003cbr\u003e \u003cbr\u003e\u003cspan\u003eIn 2012, on the occasion of the first piece's fortieth anniversary, Cactus came in a new limited edition called Metacactus. In this variation the green lime color fades into orange at the tips, as if they were toasted by the scorching sun of the desert.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e \u003cspan\u003eFor Gufram's comeback to France in 2015, the company introduces a new limited special edition of the legendary Cactus, named Lebluecactus (sold out edition). The hall tree designed by Drocco \u0026amp; Mello turns blue - the same shade as the French flag - a representative hue of all the myriad different nuances that populate the many latitudes of the “Hexagon”.\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"clear\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about the designer\u003c\/h2\u003e\n\n \u003cp\u003eGuido Drocco was born in San Benedetto Belbo, Cuneo, Italy on September 19, 1942. He graduated in architecture at the Polytechnic of Turin (Politecnico di Torino). He carries out professional work in the field of architecture and industrial design and is active in Turin. Since 1996 he has been a lecturer in architectural design at the Faculty of Architecture of the Polytechnic of Turin.\u003c\/p\u003e\n\n\u003cp\u003e Franco Mello was born in Genoa in 1945. He lived and worked in Turin and Spineto Scrivia. Mello creates in the fields of design, tailoring, graphics, publishing and art. He works on reissues of art books, design catalogs and posters for many Arte Povera alla Transavanguardia artists, including Piero Manzoni, Giulio Paolini, Giuseppe Peone, Alberto Burri, Yves Klein, Bridget Riley and Pinot Gallizio.\u003c\/p\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about the brand\u003c\/h2\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eGufram is an Italian furniture manufacturer based in Barolo (Piedmont region). Founded in 1966 by the Gugliermetto brothers, Gufram, acronym for \"Gugliermetto Fratelli Arredamenti Moderni\", takes the form of a creative laboratory: they combine their knowledge of local craftsmanship with emerging architects and artists of the time. Their sculptured art objects revolutionized the aesthetics of 1960s furniture. From 1965, Gufram followed the artistic direction of designer Giuseppe Raimondi, who associated the company with emerging artists and architects of the time.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThey study new choices of materials and mainly choose polyurethane foam to pad and structure their sculptural creations. Polyurethane will become their trademark. In addition to mastering the processing of flexible polyurethane, Gufram has developed and patented a special finish: Guflac®, the true essence of the company's artisanal spirit: this special and unique paint job makes surfaces more uniform, consistent and elastic . Soft, elegant shapes are thus created, innovative shapes that would otherwise be impossible to cover.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan style=\"font-weight: 400;\"\u003eGufram icons, regardless of the collection they are part of, are made by sculpting flexible polyurethane foam which is then finished or decorated by hand with the Guflac® backing.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTheir creations, in the wake of pop art, are anchored in the avant-garde movement of the 1960s.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eIn 1968, Gufram presented its products under the name Multipli: industrially reproduced art objects in limited edition. Gufram then enjoyed considerable success with the public and the international press. Among their most remarkable creations: the Bocca sofa, originally designed by Salvador Dali, the Cactus coat rack, the majestic Pratone seat or even more recently the grotesque stools in the shape of a tombstone The End from the Toiletpaper collection, or the Broken Mirror imagined by Snarkitecture.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eThese “domestic sculptures” now appear in the most beautiful homes and the most renowned museums in the world.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Gufram company was bought in 2012 by entrepreneur Sandra Vezza and her son Charley as artistic director. They were able to breathe new life into the company, notably on the occasion of the company's 50th anniversary celebrations in 2016 but also with new collaborations such as that with Moschino “Moschino kissed Gufram”.\u003c\/span\u003e \u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cp dir=\"ltr\"\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1588\/2287\/files\/tecnico_large.png?v=1509727879\"\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"focus\"\u003e\n\n\u003cdiv class=\"tit-focus\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cdiv class=\"tabella\"\u003e\n\n\u003cdiv class=\"tr\"\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Gufram","offers":[{"title":"Default Title","offer_id":55537915724102,"sku":"G01365","price":4505.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1588\/2287\/files\/Porte-manteau-sculpture-Cactus-Ultraviolet-de-Drocco-Mello-Gufram-The-Woods-Gallery.jpg?v=1764526078"},{"product_id":"porte-manteau-sculpture-cactus-ultraviolet-de-drocco-mello-gufram-copie-1","title":"Coat rack, Another White Cactus sculpture by Drocco \u0026amp; Mello - Gufram ","description":"\u003cdiv class=\"pagina\"\u003e\n\n\u003cdiv class=\"col-sx\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cdiv class=\"col-sx\"\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Coat rack, Another White Cactus sculpture by Drocco \u0026amp; Mello - Gufram\u003c\/h2\u003e\n\n\u003cdiv class=\"did-page\"\u003e\n\n\u003cp\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eDate:\u003c\/em\u003e \u003cspan style=\"color: #000000;\"\u003e2018\u003c\/span\u003e \u003cem\u003e\u003cbr\u003eArtist:\u003c\/em\u003e \u003cspan style=\"color: #000000;\"\u003eDrocco \u0026amp; Mello\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eBrand:\u003c\/em\u003e\u003c\/span\u003e \u003cspan\u003eGufram\u003c\/span\u003e\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eColor:\u003c\/em\u003e\u003c\/span\u003e white\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eMaterial:\u003c\/em\u003e\u003c\/span\u003e polyurethane, \u003cspan\u003eGuflac®\u003c\/span\u003e coating \u003cbr\u003e\u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eDimensions:\u003c\/em\u003e\u003c\/span\u003e L 110 x D 70 x H 170 cm\u003c\/p\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about this product\u003c\/h2\u003e\n\n\u003cdiv class=\"pagina\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cp\u003e Another Green Cactus designed by Drocco \u0026amp; Mello for Gufram is a coat rack made of polyurethane foam in a new white finish.\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eGreen different from the original model (emerald green) published in 1972 and currently out of print.\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"focus\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cdiv class=\"tabella\"\u003e\n\n\u003cdiv class=\"tr\"\u003e\n\n\u003cdiv class=\"product-detail__detail\" itemprop=\"description\"\u003e\n\n\u003cdiv class=\"rte\"\u003e\n\n\u003cdiv class=\"col-sx\"\u003e\n\n\u003cdiv class=\"product-detail__detail\" itemprop=\"description\"\u003e\n\n\u003cdiv class=\"rte\"\u003e\n\n\u003cdiv class=\"pagina\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cp\u003e Published by Gufram, 2018\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eInternal steel structure embedded in polyurethane foam\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e Weight: 28kg \u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cbr\u003e “This cactus is a surreal son of anti-design” Guido Drocco\u003cbr\u003e\u003cbr\u003e Guido Drocco is an architect and designer, he comes from the Politecnico of Turin.\u003cbr\u003e\u003cbr\u003e From 1962, he worked with the architects Gabetti and Isola. He received numerous architectural awards and continued his collaboration with Gufram.\u003cbr\u003e \u003cbr\u003eWith Franco Mello, he was part of the Radical Movement of the 1960s, an avant-garde movement using pop culture and even Kitch to challenge the canons of good modernist taste. For the young generation of designers of the 1960s, plastic appeared as a providential material, in a society which reintroduced fantasy and comfort.\u003cbr\u003e\u003cbr\u003e The creations of the period all have something of the “manifest object”.\u003cbr\u003e\u003cbr\u003e Gufram, the publisher since 1968, brought together in 1972 the collection called \"I Multipli\", of which the Cactus is a part. It includes unusual pieces always in limited edition (also present in the largest museums in the world) including the famous Pratone (the Meadow), giant blades of grass in polyurethane into which we throw ourselves rather than sit, the giant Sedilsasso \"armchair\" stones or the Bocca sofa, in homage to Dali's Mae West sofa...\u003cbr\u003e \u003cbr\u003eThe objects in the “I Multipli” collection have been designed to free users from their behavioral habits. Among their influences, land art represented a real source of inspiration for designers of the 60s.\u003cbr\u003e\u003cbr\u003e This collection is made up of designs made from hardened polyurethane foam with a patented lacquer finish called:\u003cbr\u003e\u003cbr\u003e Guflac®\u003cbr\u003e\u003cbr\u003e Here, the Cactus is still a desert plant but it is devoid of thorns and made on a human scale... It is, according to its creator, the \"surreal son of phytomorphic-inspired anti-design\"\u003cbr\u003e\u003cbr\u003e Since then, the cacti of Guido Drocco and Franco Mello have been developed by Gufram with many different colors and names, such as the white Biancocactus, the black Nerocactus, and the red Rossocactus (all from 2010), and finally the Metacactus, with colors as if burned by the sun (2012).\u003cbr\u003e \u003cbr\u003eThe originals are included in the collections of many institutions, such as the Museum of Modern Art and Cooper-Hewitt National Design Museum in New York, the Center Georges Pompidou and Musée des Arts Décoratifs in Paris, the Vitra Design Museum in Weil am Rhein, in Germany, and the Tate Modern in London. \u003cbr\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cp\u003e \u003cspan\u003eThe subject of several, free and often ambiguous interpretations, Cactus is the icon of Italian design that has revolutionized the domestic landscape, by subverting the borders between indoor area and open space.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003eCactus comes as an ironic totem, and embodies the grit, the imagination and the humor of the design of the Seventies. Likely to draw upon itself everybody's attention, this hall-tree redeems itself from functionalism at all costs, because it can perform its function, but also be used as a merry decorative element. You have freedom of interpretation. Cactus comes to life in 1972 thanks to the genius of Guido Drocco \u0026amp; Franco Mello, and from the start it questions the static and rigid world of interior design.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e \u003cspan\u003eIts first edition was a very deep emerald shade (sold out edition), and since then it is cyclically reinterpreted according to the color and the style of the moment. In 2007 we had the white version (sold out edition); in 2010 it was the turn of red and black.\u003c\/span\u003e\u003cbr\u003e \u003cbr\u003e\u003cspan\u003eIn 2012, on the occasion of the first piece's fortieth anniversary, Cactus came in a new limited edition called Metacactus. In this variation the green lime color fades into orange at the tips, as if they were toasted by the scorching sun of the desert.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e \u003cspan\u003eFor Gufram's comeback to France in 2015, the company introduces a new limited special edition of the legendary Cactus, named Lebluecactus (sold out edition). The hall tree designed by Drocco \u0026amp; Mello turns blue - the same shade as the French flag - a representative hue of all the myriad different nuances that populate the many latitudes of the “Hexagon”.\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"clear\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about the designer\u003c\/h2\u003e\n\n \u003cp\u003eGuido Drocco was born in San Benedetto Belbo, Cuneo, Italy on September 19, 1942. He graduated in architecture at the Polytechnic of Turin (Politecnico di Torino). He carries out professional work in the field of architecture and industrial design and is active in Turin. Since 1996 he has been a lecturer in architectural design at the Faculty of Architecture of the Polytechnic of Turin.\u003c\/p\u003e\n\n\u003cp\u003e Franco Mello was born in Genoa in 1945. He lived and worked in Turin and Spineto Scrivia. Mello creates in the fields of design, tailoring, graphics, publishing and art. He works on reissues of art books, design catalogs and posters for many Arte Povera alla Transavanguardia artists, including Piero Manzoni, Giulio Paolini, Giuseppe Peone, Alberto Burri, Yves Klein, Bridget Riley and Pinot Gallizio.\u003c\/p\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about the brand\u003c\/h2\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eGufram is an Italian furniture manufacturer based in Barolo (Piedmont region). Founded in 1966 by the Gugliermetto brothers, Gufram, acronym for \"Gugliermetto Fratelli Arredamenti Moderni\", takes the form of a creative laboratory: they combine their knowledge of local craftsmanship with emerging architects and artists of the time. Their sculptured art objects revolutionized the aesthetics of 1960s furniture. From 1965, Gufram followed the artistic direction of designer Giuseppe Raimondi, who associated the company with emerging artists and architects of the time.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThey study new choices of materials and mainly choose polyurethane foam to pad and structure their sculptural creations. Polyurethane will become their trademark. In addition to mastering the processing of flexible polyurethane, Gufram has developed and patented a special finish: Guflac®, the true essence of the company's artisanal spirit: this special and unique paint job makes surfaces more uniform, consistent and elastic . Soft, elegant shapes are thus created, innovative shapes that would otherwise be impossible to cover.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan style=\"font-weight: 400;\"\u003eGufram icons, regardless of the collection they are part of, are made by sculpting flexible polyurethane foam which is then finished or decorated by hand with the Guflac® backing.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTheir creations, in the wake of pop art, are anchored in the avant-garde movement of the 1960s.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eIn 1968, Gufram presented its products under the name Multipli: industrially reproduced art objects in limited edition. Gufram then enjoyed considerable success with the public and the international press. Among their most remarkable creations: the Bocca sofa, originally designed by Salvador Dali, the Cactus coat rack, the majestic Pratone seat or even more recently the grotesque stools in the shape of a tombstone The End from the Toiletpaper collection, or the Broken Mirror imagined by Snarkitecture.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eThese “domestic sculptures” now appear in the most beautiful homes and the most renowned museums in the world.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Gufram company was bought in 2012 by entrepreneur Sandra Vezza and her son Charley as artistic director. They were able to breathe new life into the company, notably on the occasion of the company's 50th anniversary celebrations in 2016 but also with new collaborations such as that with Moschino “Moschino kissed Gufram”.\u003c\/span\u003e \u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cp dir=\"ltr\"\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1588\/2287\/files\/tecnico_large.png?v=1509727879\"\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"focus\"\u003e\n\n\u003cdiv class=\"tit-focus\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cdiv class=\"tabella\"\u003e\n\n\u003cdiv class=\"tr\"\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Gufram","offers":[{"title":"Default Title","offer_id":55537923490118,"sku":"G01366","price":4505.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1588\/2287\/files\/Porte-manteau-sculpture-Cactus-Gammablue-de-Drocco-Mello-Gufram-The-Woods-Gallery.png?v=1764525410"},{"product_id":"porte-manteau-sculpture-cactus-infrared-de-drocco-mello-gufram-copie","title":"Coat rack, Another White Cactus sculpture by Drocco \u0026amp; Mello - Gufram ","description":"\u003cdiv class=\"pagina\"\u003e\n\n\u003cdiv class=\"col-sx\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cdiv class=\"col-sx\"\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Coat rack, Another White Cactus sculpture by Drocco \u0026amp; Mello - Gufram\u003c\/h2\u003e\n\n\u003cdiv class=\"did-page\"\u003e\n\n\u003cp\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eDate:\u003c\/em\u003e \u003cspan style=\"color: #000000;\"\u003e2018\u003c\/span\u003e \u003cem\u003e\u003cbr\u003eArtist:\u003c\/em\u003e \u003cspan style=\"color: #000000;\"\u003eDrocco \u0026amp; Mello\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eBrand:\u003c\/em\u003e\u003c\/span\u003e \u003cspan\u003eGufram\u003c\/span\u003e\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eColor:\u003c\/em\u003e\u003c\/span\u003e white\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eMaterial:\u003c\/em\u003e\u003c\/span\u003e polyurethane, \u003cspan\u003eGuflac®\u003c\/span\u003e coating \u003cbr\u003e\u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eDimensions:\u003c\/em\u003e\u003c\/span\u003e L 110 x D 70 x H 170 cm\u003c\/p\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about this product\u003c\/h2\u003e\n\n\u003cdiv class=\"pagina\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cp\u003e Another Green Cactus designed by Drocco \u0026amp; Mello for Gufram is a coat rack made of polyurethane foam in a new white finish.\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eGreen different from the original model (emerald green) published in 1972 and currently out of print.\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"focus\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cdiv class=\"tabella\"\u003e\n\n\u003cdiv class=\"tr\"\u003e\n\n\u003cdiv class=\"product-detail__detail\" itemprop=\"description\"\u003e\n\n\u003cdiv class=\"rte\"\u003e\n\n\u003cdiv class=\"col-sx\"\u003e\n\n\u003cdiv class=\"product-detail__detail\" itemprop=\"description\"\u003e\n\n\u003cdiv class=\"rte\"\u003e\n\n\u003cdiv class=\"pagina\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cp\u003e Published by Gufram, 2018\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eInternal steel structure embedded in polyurethane foam\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e Weight: 28kg \u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cbr\u003e “This cactus is a surreal son of anti-design” Guido Drocco\u003cbr\u003e\u003cbr\u003e Guido Drocco is an architect and designer, he comes from the Politecnico of Turin.\u003cbr\u003e\u003cbr\u003e From 1962, he worked with the architects Gabetti and Isola. He received numerous architectural awards and continued his collaboration with Gufram.\u003cbr\u003e \u003cbr\u003eWith Franco Mello, he was part of the Radical Movement of the 1960s, an avant-garde movement using pop culture and even Kitch to challenge the canons of good modernist taste. For the young generation of designers of the 1960s, plastic appeared as a providential material, in a society which reintroduced fantasy and comfort.\u003cbr\u003e\u003cbr\u003e The creations of the period all have something of the “manifest object”.\u003cbr\u003e\u003cbr\u003e Gufram, the publisher since 1968, brought together in 1972 the collection called \"I Multipli\", of which the Cactus is a part. It includes unusual pieces always in limited edition (also present in the largest museums in the world) including the famous Pratone (the Meadow), giant blades of grass in polyurethane into which we throw ourselves rather than sit, the giant Sedilsasso \"armchair\" stones or the Bocca sofa, in homage to Dali's Mae West sofa...\u003cbr\u003e \u003cbr\u003eThe objects in the “I Multipli” collection have been designed to free users from their behavioral habits. Among their influences, land art represented a real source of inspiration for designers of the 60s.\u003cbr\u003e\u003cbr\u003e This collection is made up of designs made from hardened polyurethane foam with a patented lacquer finish called:\u003cbr\u003e\u003cbr\u003e Guflac®\u003cbr\u003e\u003cbr\u003e Here, the Cactus is still a desert plant but it is devoid of thorns and made on a human scale... It is, according to its creator, the \"surreal son of phytomorphic-inspired anti-design\"\u003cbr\u003e\u003cbr\u003e Since then, the cacti of Guido Drocco and Franco Mello have been developed by Gufram with many different colors and names, such as the white Biancocactus, the black Nerocactus, and the red Rossocactus (all from 2010), and finally the Metacactus, with colors as if burned by the sun (2012).\u003cbr\u003e \u003cbr\u003eThe originals are included in the collections of many institutions, such as the Museum of Modern Art and Cooper-Hewitt National Design Museum in New York, the Center Georges Pompidou and Musée des Arts Décoratifs in Paris, the Vitra Design Museum in Weil am Rhein, in Germany, and the Tate Modern in London. \u003cbr\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cp\u003e \u003cspan\u003eThe subject of several, free and often ambiguous interpretations, Cactus is the icon of Italian design that has revolutionized the domestic landscape, by subverting the borders between indoor area and open space.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003eCactus comes as an ironic totem, and embodies the grit, the imagination and the humor of the design of the Seventies. Likely to draw upon itself everybody's attention, this hall-tree redeems itself from functionalism at all costs, because it can perform its function, but also be used as a merry decorative element. You have freedom of interpretation. Cactus comes to life in 1972 thanks to the genius of Guido Drocco \u0026amp; Franco Mello, and from the start it questions the static and rigid world of interior design.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e \u003cspan\u003eIts first edition was a very deep emerald shade (sold out edition), and since then it is cyclically reinterpreted according to the color and the style of the moment. In 2007 we had the white version (sold out edition); in 2010 it was the turn of red and black.\u003c\/span\u003e\u003cbr\u003e \u003cbr\u003e\u003cspan\u003eIn 2012, on the occasion of the first piece's fortieth anniversary, Cactus came in a new limited edition called Metacactus. In this variation the green lime color fades into orange at the tips, as if they were toasted by the scorching sun of the desert.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e \u003cspan\u003eFor Gufram's comeback to France in 2015, the company introduces a new limited special edition of the legendary Cactus, named Lebluecactus (sold out edition). The hall tree designed by Drocco \u0026amp; Mello turns blue - the same shade as the French flag - a representative hue of all the myriad different nuances that populate the many latitudes of the “Hexagon”.\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"clear\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about the designer\u003c\/h2\u003e\n\n \u003cp\u003eGuido Drocco was born in San Benedetto Belbo, Cuneo, Italy on September 19, 1942. He graduated in architecture at the Polytechnic of Turin (Politecnico di Torino). He carries out professional work in the field of architecture and industrial design and is active in Turin. Since 1996 he has been a lecturer in architectural design at the Faculty of Architecture of the Polytechnic of Turin.\u003c\/p\u003e\n\n\u003cp\u003e Franco Mello was born in Genoa in 1945. He lived and worked in Turin and Spineto Scrivia. Mello creates in the fields of design, tailoring, graphics, publishing and art. He works on reissues of art books, design catalogs and posters for many Arte Povera alla Transavanguardia artists, including Piero Manzoni, Giulio Paolini, Giuseppe Peone, Alberto Burri, Yves Klein, Bridget Riley and Pinot Gallizio.\u003c\/p\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about the brand\u003c\/h2\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eGufram is an Italian furniture manufacturer based in Barolo (Piedmont region). Founded in 1966 by the Gugliermetto brothers, Gufram, acronym for \"Gugliermetto Fratelli Arredamenti Moderni\", takes the form of a creative laboratory: they combine their knowledge of local craftsmanship with emerging architects and artists of the time. Their sculptured art objects revolutionized the aesthetics of 1960s furniture. From 1965, Gufram followed the artistic direction of designer Giuseppe Raimondi, who associated the company with emerging artists and architects of the time.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThey study new choices of materials and mainly choose polyurethane foam to pad and structure their sculptural creations. Polyurethane will become their trademark. In addition to mastering the processing of flexible polyurethane, Gufram has developed and patented a special finish: Guflac®, the true essence of the company's artisanal spirit: this special and unique paint job makes surfaces more uniform, consistent and elastic . Soft, elegant shapes are thus created, innovative shapes that would otherwise be impossible to cover.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan style=\"font-weight: 400;\"\u003eGufram icons, regardless of the collection they are part of, are made by sculpting flexible polyurethane foam which is then finished or decorated by hand with the Guflac® backing.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTheir creations, in the wake of pop art, are anchored in the avant-garde movement of the 1960s.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eIn 1968, Gufram presented its products under the name Multipli: industrially reproduced art objects in limited edition. Gufram then enjoyed considerable success with the public and the international press. Among their most remarkable creations: the Bocca sofa, originally designed by Salvador Dali, the Cactus coat rack, the majestic Pratone seat or even more recently the grotesque stools in the shape of a tombstone The End from the Toiletpaper collection, or the Broken Mirror imagined by Snarkitecture.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eThese “domestic sculptures” now appear in the most beautiful homes and the most renowned museums in the world.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Gufram company was bought in 2012 by entrepreneur Sandra Vezza and her son Charley as artistic director. They were able to breathe new life into the company, notably on the occasion of the company's 50th anniversary celebrations in 2016 but also with new collaborations such as that with Moschino “Moschino kissed Gufram”.\u003c\/span\u003e \u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cp dir=\"ltr\"\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1588\/2287\/files\/tecnico_large.png?v=1509727879\"\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"focus\"\u003e\n\n\u003cdiv class=\"tit-focus\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cdiv class=\"tabella\"\u003e\n\n\u003cdiv class=\"tr\"\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Gufram","offers":[{"title":"Default Title","offer_id":55537929486662,"sku":"G01367","price":4760.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1588\/2287\/files\/Porte-manteau-sculpture-Cactus-Infrared-de-Drocco-Mello-Gufram-The-Woods-Gallery.png?v=1764525441"}],"url":"https:\/\/the-woods.fr\/en\/collections\/drocco-mello.oembed","provider":"The Woods Gallery","version":"1.0","type":"link"}