{"title":"Ceretti, Derossi, Rosso","description":"\u003cp\u003eGiorgio Ceretti, Pietro Derossi et Riccardo Rosso travaillent ensemble à Turin depuis le milieu des années 1960, où ils sont les principaux animateurs du Gruppo Strum. Ils conçoivent des lieux de divertissement comme le Piper Club et l'Altro Mondo à Rimini et, avec Piero Gilardi, les premiers meubles en mousse de polyuréthane d'esprit anti-design. En 1972, ils participent à l'exposition « Italy: The New Domestic Landscape » au MoMA de New York, sous le commissariat d'Emilio Ambasz. Pour Gufram, ils ont dessiné Torneraj, Puffo et le Pratone de 1971, une assise faite de 42 brins de polyuréthane souple.\u003c\/p\u003e","products":[{"product_id":"fauteuil-pratone-de-ceretti-derossi-rosso-gufram-the-woods-gallery","title":"Pratone armchair by Ceretti, Derossi \u0026amp; Rosso - Gufram","description":"\u003ch2 style=\"text-align: center;\"\u003e Pratone armchair by Ceretti, Derossi \u0026amp; Rosso - Gufram\u003cbr\u003e\n\n\u003c\/h2\u003e\n\n\u003cdiv class=\"did-page\"\u003e\n\n\u003cp\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eArtist:\u003c\/em\u003e\u003c\/span\u003e Ceretti, Derossi \u0026amp; Rosso\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eBrand:\u003c\/em\u003e\u003c\/span\u003e \u003cspan\u003eGufram\u003c\/span\u003e\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eColor:\u003c\/em\u003e\u003c\/span\u003e green\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eMaterial:\u003c\/em\u003e\u003c\/span\u003e Polyurethane\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eDimensions:\u003c\/em\u003e\u003c\/span\u003e L 140 x H 95 x D 140 cm\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eAvailability:\u003c\/span\u003e \u003cspan style=\"color: #5cb700;\"\u003eWithin 8 weeks\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n \u003ch2 style=\"text-align: center;\"\u003eLearn more about this product\u003c\/h2\u003e\n\n \"Pratone\" armchair by Ceretti \/ Derossi \/ Rosso for GUFRAM. It is an unconventional seat, a lounge armchair outside of traditional values ​​designed in 1971. In soft green polyurethane hand finished with Guflac.\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\n\n\u003cbr\u003e\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about the brand\u003c\/h2\u003e\n\n\u003cp\u003e \u003cspan style=\"font-weight: 400;\"\u003eGufram is an Italian furniture manufacturer based in Barolo (Piedmont region). Founded in 1966 by the Gugliermetto brothers, Gufram, acronym for \"Gugliermetto Fratelli Arredamenti Moderni\", takes the form of a creative laboratory: they combine their knowledge of local craftsmanship with emerging architects and artists of the time. Their sculptured art objects revolutionized the aesthetics of 1960s furniture. From 1965, Gufram followed the artistic direction of designer Giuseppe Raimondi, who associated the company with emerging artists and architects of the time.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThey study new choices of materials and mainly choose polyurethane foam to pad and structure their sculptural creations. Polyurethane will become their trademark. In addition to mastering the processing of flexible polyurethane, Gufram has developed and patented a special finish: Guflac®, the true essence of the company's artisanal spirit: this special and unique paint job makes surfaces more uniform, consistent and elastic . Soft, elegant shapes are thus created, innovative shapes that would otherwise be impossible to cover.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan style=\"font-weight: 400;\"\u003eGufram icons, regardless of the collection they are part of, are made by sculpting flexible polyurethane foam which is then finished or decorated by hand with the Guflac® backing.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTheir creations, in the wake of pop art, are anchored in the avant-garde movement of the 1960s.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eIn 1968, Gufram presented its products under the name Multipli: industrially reproduced art objects in limited edition. Gufram then enjoyed considerable success with the public and the international press. Among their most remarkable creations: the Bocca sofa, originally designed by Salvador Dali, the Cactus coat rack, the majestic Pratone seat or even more recently the grotesque stools in the shape of a tombstone The End from the Toiletpaper collection, or the Broken Mirror imagined by Snarkitecture.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eThese “domestic sculptures” now appear in the most beautiful homes and the most renowned museums in the world.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Gufram company was bought in 2012 by entrepreneur Sandra Vezza and her son Charley as artistic director. They were able to breathe new life into the company, notably on the occasion of the company's 50th anniversary celebrations in 2016 but also with new collaborations such as that with Moschino “Moschino kissed Gufram”.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e","brand":"Gufram","offers":[{"title":"Textile FOREVER GREEN","offer_id":54275183444294,"sku":"G09201","price":10625.0,"currency_code":"EUR","in_stock":true},{"title":"Textile FOREVER GREENER","offer_id":54275183477062,"sku":"G09202","price":10625.0,"currency_code":"EUR","in_stock":true},{"title":"FOREVER GREENEST","offer_id":54275183509830,"sku":"G09203","price":10625.0,"currency_code":"EUR","in_stock":true},{"title":"Polyuréthane GUFLAC édition limitée 5 exemplaires SUR COMMANDE 8 semaines","offer_id":54275183542598,"sku":"G09100","price":19550.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1588\/2287\/products\/Fauteuil-Pratone-de-Ceretti-Derossi-Rosso-Gufram-Polyurethane-GUFLAC-edition-limitee-5-exemplaires-SUR-COMMANDE-8-semaines-The-Woods-Gallery.jpg?v=1765734601"},{"product_id":"decoration-mini-pratone-gufram-the-woods-gallery","title":"Guframini Mini Pratone Decoration - Gufram","description":"\u003ch2 style=\"text-align: center;\"\u003e Guframini Mini Pratone Decoration - Gufram\u003c\/h2\u003e\n\n\u003cspan style=\"color: #808080;\"\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/span\u003e\n\u003cdiv class=\"did-page\"\u003e\n\n\u003cp\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eArtist:\u003c\/em\u003e\u003c\/span\u003e Ceretti, Derossi \u0026amp; Rosso\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eBrand:\u003c\/em\u003e\u003c\/span\u003e \u003cspan\u003eGufram\u003c\/span\u003e\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eColor:\u003c\/em\u003e\u003c\/span\u003e green\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eMaterial:\u003c\/em\u003e\u003c\/span\u003e Polyurethane\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eDimensions:\u003c\/em\u003e\u003c\/span\u003e L. 17.5 cm - D. 17.5 cm - H. 11.8 cm\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003eAvailability:\u003c\/span\u003e \u003cspan style=\"color: #5cb700;\"\u003e2 weeks\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about this product\u003c\/h2\u003e\n\n\u003cdiv class=\"pagina\"\u003e\n\n\u003cdiv class=\"pagina\"\u003e\n\n\u003cdiv class=\"col-sx\"\u003e Mini Pratone® is part of the Guframini collection and was designed by Ceretti, Derossi \u0026amp; Rosso for the Gufram brand.\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"col-sx\"\u003e\n\n\u003cp\u003e \u003cspan\u003eMini Pratone® plays with the juxtaposition of a \"large-small\" proportion by reducing to 7\/8 the giant Pratone designed in 1972 by Ceretti, Derossi and Rosso during its exhibition at MoMA in Italy: New Domestic Panoramas.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eAs in the original version, the mini sculpture's base is emblazoned with \"Pratone\" on one side, and 42 flexible stems branch out in different directions to complete the iconic look of this little icon.\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about the brand\u003c\/h2\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eGufram is an Italian furniture manufacturer based in Barolo (Piedmont region). Founded in 1966 by the Gugliermetto brothers, Gufram, acronym for \"Gugliermetto Fratelli Arredamenti Moderni\", takes the form of a creative laboratory: they combine their knowledge of local craftsmanship with emerging architects and artists of the time. Their sculptured art objects revolutionized the aesthetics of 1960s furniture. From 1965, Gufram followed the artistic direction of designer Giuseppe Raimondi, who associated the company with emerging artists and architects of the time.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThey study new choices of materials and mainly choose polyurethane foam to pad and structure their sculptural creations. Polyurethane will become their trademark. In addition to mastering the processing of flexible polyurethane, Gufram has developed and patented a special finish: Guflac®, the true essence of the company's artisanal spirit: this special and unique paint job makes surfaces more uniform, consistent and elastic . Soft, elegant shapes are thus created, innovative shapes that would otherwise be impossible to cover.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan style=\"font-weight: 400;\"\u003eGufram icons, regardless of the collection they are part of, are made by sculpting flexible polyurethane foam which is then finished or decorated by hand with the Guflac® backing.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTheir creations, in the wake of pop art, are anchored in the avant-garde movement of the 1960s.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eIn 1968, Gufram presented its products under the name Multipli: industrially reproduced art objects in limited edition. Gufram then enjoyed considerable success with the public and the international press. Among their most remarkable creations: the Bocca sofa, originally designed by Salvador Dali, the Cactus coat rack, the majestic Pratone seat or even more recently the grotesque stools in the shape of a tombstone The End from the Toiletpaper collection, or the Broken Mirror imagined by Snarkitecture.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eThese “domestic sculptures” now appear in the most beautiful homes and the most renowned museums in the world.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Gufram company was bought in 2012 by entrepreneur Sandra Vezza and her son Charley as artistic director. They were able to breathe new life into the company, notably on the occasion of the company's 50th anniversary celebrations in 2016 but also with new collaborations such as that with Moschino “Moschino kissed Gufram”.\u003c\/span\u003e \u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"focus\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cdiv class=\"tabella\"\u003e\n\n\u003cdiv class=\"tr\"\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Gufram","offers":[{"title":"Default Title","offer_id":19449263161437,"sku":"DCOGFR0334TWG","price":170.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1588\/2287\/products\/Decoration-Guframini-Mini-Pratone-Gufram-The-Woods-Gallery.jpg?v=1738691356"},{"product_id":"decoration-guframini-mini-pratone-noir-et-blanc-gufram","title":"Guframini Mini Pratone Black And White Decoration - Gufram x Juventus","description":"\u003ch2 style=\"text-align: center;\"\u003e Guframini Mini Pratone Black And White Decoration - Gufram x Juventus\u003c\/h2\u003e\n\n\u003cspan style=\"color: #808080;\"\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/span\u003e\n\u003cdiv class=\"did-page\"\u003e\n\n\u003cp\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eArtist:\u003c\/em\u003e\u003c\/span\u003e Ceretti, Derossi \u0026amp; Rosso\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eBrand:\u003c\/em\u003e\u003c\/span\u003e \u003cspan\u003eGufram\u003c\/span\u003e\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eColors:\u003c\/em\u003e\u003c\/span\u003e black and white\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eMaterial:\u003c\/em\u003e\u003c\/span\u003e Polyurethane\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eDimensions:\u003c\/em\u003e\u003c\/span\u003e L. 17.5 cm - D. 17.5 cm - H. 11.8 cm\u003c\/p\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about this product\u003c\/h2\u003e\n\n\u003cdiv class=\"pagina\"\u003e\n\n\u003cdiv class=\"pagina\"\u003e\n\n\u003cdiv class=\"col-sx\"\u003e The Gufram Black version of PRATONE® is part of the exclusive limited edition \"Guframini Black And White\" collection, designed by Gufram in partnership with Juventus for Milano Design Week.\u003c\/div\u003e\n\n\u003cdiv class=\"col-sx\"\u003e\n\n \u003cp\u003eThe perfect hand-finished reproductions of the iconic furniture, in this color palette, are available in a limited edition of 500 pieces.\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"col-sx\"\u003e\n\n\u003cp\u003e \u003cspan\u003eMini Pratone® plays with the juxtaposition of a \"large-small\" proportion by reducing to 1\/8th the giant Pratone designed in 1972 by Ceretti, Derossi and Rosso during its exhibition at MoMA in Italy: New Domestic Panoramas.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eAs in the original version, the mini sculpture's base is emblazoned with \"Pratone\" on one side, and 42 flexible stems branch out in different directions to complete the iconic look of this little icon.\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about the brand\u003c\/h2\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eGufram is an Italian furniture manufacturer based in Barolo (Piedmont region). Founded in 1966 by the Gugliermetto brothers, Gufram, acronym for \"Gugliermetto Fratelli Arredamenti Moderni\", takes the form of a creative laboratory: they combine their knowledge of local craftsmanship with emerging architects and artists of the time. Their sculptured art objects revolutionized the aesthetics of 1960s furniture. From 1965, Gufram followed the artistic direction of designer Giuseppe Raimondi, who associated the company with emerging artists and architects of the time.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThey study new choices of materials and mainly choose polyurethane foam to pad and structure their sculptural creations. Polyurethane will become their trademark. In addition to mastering the processing of flexible polyurethane, Gufram has developed and patented a special finish: Guflac®, the true essence of the company's artisanal spirit: this special and unique paint job makes surfaces more uniform, consistent and elastic . Soft, elegant shapes are thus created, innovative shapes that would otherwise be impossible to cover.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan style=\"font-weight: 400;\"\u003eGufram icons, regardless of the collection they are part of, are made by sculpting flexible polyurethane foam which is then finished or decorated by hand with the Guflac® backing.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTheir creations, in the wake of pop art, are anchored in the avant-garde movement of the 1960s.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eIn 1968, Gufram presented its products under the name Multipli: industrially reproduced art objects in limited edition. Gufram then enjoyed considerable success with the public and the international press. Among their most remarkable creations: the Bocca sofa, originally designed by Salvador Dali, the Cactus coat rack, the majestic Pratone seat or even more recently the grotesque stools in the shape of a tombstone The End from the Toiletpaper collection, or the Broken Mirror imagined by Snarkitecture.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eThese “domestic sculptures” now appear in the most beautiful homes and the most renowned museums in the world.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Gufram company was bought in 2012 by entrepreneur Sandra Vezza and her son Charley as artistic director. They were able to breathe new life into the company, notably on the occasion of the company's 50th anniversary celebrations in 2016 but also with new collaborations such as that with Moschino “Moschino kissed Gufram”.\u003c\/span\u003e \u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"focus\"\u003e\n\n\u003cdiv class=\"col-dx\"\u003e\n\n\u003cdiv class=\"tabella\"\u003e\n\n\u003cdiv class=\"tr\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Gufram","offers":[{"title":"Default Title","offer_id":48646948880710,"sku":"M00220","price":228.65,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1588\/2287\/files\/Decoration-Guframini-Mini-Pratone-Black-And-White-Gufram-x-Juventus-The-Woods-Gallery.jpg?v=1708797114"}],"url":"https:\/\/the-woods.fr\/en\/collections\/ceretti-derossi-rosso.oembed","provider":"The Woods Gallery","version":"1.0","type":"link"}