{"title":"Archizoom Associati","description":"\u003cp\u003eArchizoom Associati est un groupe d'architectes fondé à Florence en 1966 par Andrea Branzi, Gilberto Corretti, Paolo Deganello et Massimo Morozzi. Pour Poltronova, le groupe a dessiné le canapé Superonda (1967), formé de deux blocs de polyuréthane en forme de vague, le canapé Safari (1967), le lampadaire Sanremo (1968) ainsi que le fauteuil Mies et son repose-pied lumineux (1969).\u003c\/p\u003e","products":[{"product_id":"lampadaire-sanremo-de-archizoom-associati-poltronova-the-woods-gallery","title":"Sanremo floor lamp by Archizoom Associati - Poltronova","description":"\u003ch2 style=\"text-align: center;\"\u003e Sanremo floor lamp by Archizoom Associati - Poltronova\u003c\/h2\u003e\n\n\u003cspan style=\"color: #808080;\"\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/span\u003e\n\u003cdiv class=\"did-page\"\u003e\n\n\u003cp\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eArtist:\u003c\/em\u003e\u003c\/span\u003e Archizoom Associati\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eBrand:\u003c\/em\u003e\u003c\/span\u003e Poltronova\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eColors:\u003c\/em\u003e\u003c\/span\u003e \u003cspan\u003eblack and white, green, blue, pink lights\u003c\/span\u003e\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eMaterial:\u003c\/em\u003e\u003c\/span\u003e enameled metal, marble, acrylic and \u003cspan\u003ePerspex®\u003c\/span\u003e sheets\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eDimensions:\u003c\/em\u003e\u003c\/span\u003e L \u003cspan\u003e38 x D 38 x H 225 cm\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003eAvailability:\u003c\/span\u003e \u003cspan style=\"color: #5cb700;\"\u003e\u003cspan style=\"color: #80ff00;\"\u003e2 - 4 weeks\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about this product\u003c\/h2\u003e\n\n\u003cp\u003e \u003cspan\u003eThe prototype of the Sanremo floor lamp was Dario Bartolini's engagement gift to Lucia Morozzi, given at Villa Roccamare, designed by Ernesto Nathan Rogers.\u003cbr\u003e Sanremo, designed in 1968, consists of a thin metal stem and a crown, similar to that of a stylized palm tree colored in green, pink or blue.\u003cbr\u003e The crown is formed of lanceolate leaves of transparent methacrylate which radiate light. The Sanremo lamp is a luminous, ironic and delicate installation.\u003cbr\u003e The prototype at the time of its creation included a sound, similar to that of a cricket, which was later eliminated in mass production.\u003cbr\u003e The base and chest are made of enameled metal, marble and acrylic. The\u003c\/span\u003e sheets are made of laser-cut, lacquered, pearlised and beaded Perspex®.\u003c\/p\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about the brand\u003c\/h2\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFounded in 1957, the Poltronova company was born from the enthusiastic meeting between Ettore Sottsass and Sergio Cammilli. At this time, many Italian manufacturing companies were passionate about anti-design which was in the spirit of the times.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eBut no one will do it with as much passion as Poltronova.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eComing from the art world, Sergio Cammilli wanted to renovate the design of housing and found in Sottsass an ideal ally who became, from the outset, his artistic director.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003ePoltronova defines itself above all as a place of research and experimentation on materials, shapes and new languages.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDuring her first years, Poltronova designed modern furniture, close to the Scandinavian style. But Sergio Cammilli and Ettore Sottsass want something more daring. Their proximity to Florence ensures proximity to the city’s new guard of art students. Very quickly inspired by the non-conformists Superstudio and Archizoom, Cammilli and Sottsass asked them to produce collections for Poltronova. They also asked Archizoom to design the new factory and program events at the head office (poetry readings or meditation workshops led by poet Allen Ginsberg). A receptacle for radical trends, this visionary company quickly became an important point of reference in the Italian creative landscape.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003eUnder the artistic direction of Ettore Sottsass, the Poltronova headquarters became \"the place to be\" for the avant-garde and its experiments.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eThe greatest talents of the time were supported there, sharing their ideas of deconstructing bourgeois housing in order to lead a new lifestyle, colorful and far from conformist thinking.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eAndrea Banzi describes Poltronova as a “Radical factory” that assembles “a catalog of Italian design” through its collaborations with architects like Gae Aulenti, Archizoom, Superstudio, DDL (De Pas D'Urbino \u0026amp; Lomazzi), Paolo Portoghesi, Angelo Mangiarotti etc. …\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003eEttore Sottsass used to say: “the furniture I designed for Poltronova is not intended for happy and satisfied bourgeois families, but for those who are aware of the disaster of existence”.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003ePoltronova helped change the history of design and was propelled to the international stage as one of the most avant-garde furniture companies in 20th century Italy.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eIn 2000, with the help of Ettore Sottsass, Roberta Meloni became owner of the brand and decided to rediscover the original essence of Poltronova, according to her lost in the 1980s with a new team more focused on the industrial turn and profits .\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn 2005, Roberta Meloni immersed herself in the archives and founded the Centro Studio Poltronova: a research center for students and historians, but also a center for exhibitions and publications, and returned to producing the iconic objects from her diverse catalog. .\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan style=\"font-weight: 400;\"\u003eAccording to Roberta Meloni, “What is Poltronova if not a collection of extremely visionary objects, ahead of their time, aggressively non-conformist, full of sensuality? They were born far from the desire to be creative, opposed to the idea of ​​designing something practical. For example, the Superonda sofa, I Mobili Grigi (including the Ultrafragola mirror), and the Safari sofa were not accepted at the time of their design and for many years only a few rare examples were produced.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eToday, in a world where the need for personal space is more pressing than ever, the intensity and meaning of these pieces are finally being appreciated. The freedom to exist without inhibition is ultimately a timeless and widespread concept”.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\n\n\u003c\/div\u003e","brand":"Poltronova","offers":[{"title":"Green","offer_id":39266554413213,"sku":"LAMPPLT0239TWG","price":4788.0,"currency_code":"EUR","in_stock":true},{"title":"Transparent","offer_id":39266554380445,"sku":"LAMPPLT0240TWG","price":4788.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1588\/2287\/products\/Lampadaire-Sanremo-de-Archizoom-Associati-Poltronova-Vert-The-Woods-Gallery.jpg?v=1740680213"},{"product_id":"sofa-superonda-de-archizoom-associati-l-240-cm-poltronova-the-woods-gallery","title":"Superonda Sofa by Archizoom Associati \/ L 240 cm - Poltronova","description":"\u003ch2 style=\"text-align: center;\"\u003e Superonda Sofa by Archizoom Associati \/ L 240 cm - Poltronova\u003c\/h2\u003e\n\n\u003cspan style=\"color: #808080;\"\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/span\u003e\n\u003cdiv class=\"did-page\"\u003e\n\n\u003cp\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eDesigner:\u003c\/em\u003e\u003c\/span\u003e Archizoom Associati\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eBrand:\u003c\/em\u003e\u003c\/span\u003e Poltronova\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eColors:\u003c\/em\u003e\u003c\/span\u003e White\/Red\/Black\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eMaterial:\u003c\/em\u003e\u003c\/span\u003e polyurethane foam, leatherette\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eDimensions:\u003c\/em\u003e\u003c\/span\u003e L 240 x D 100 x H 38cm\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eAvailability :\u003c\/span\u003e \u003cspan style=\"color: #5cb700;\"\u003e\n\u003cspan\u003e3 - 4 weeks\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about this product\u003c\/h2\u003e \nDesigned in 1966 by the radical Florentine group Archizoom, it was the first sofa without a conventional frame. It is comprised of two waves made from a polyurethane block cut into two parts with an S-shaped incision, which can be interlocked and stacked to produce different configurations. The lightness and modular design allow a range of diverse uses: Superonda can be a sofa, a bed or a lounge chair. Like many pieces designed by the Archizoom group, it challenges bourgeois conventions, stimulating the user's creativity and fantasy. The shiny faux leather cover in the basic colors of white, black and red accentuates the pop image. \u003cbr\u003e\u003cbr\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003eLearn more about the brand\u003c\/h2\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFounded in 1957, the Poltronova company was born from the enthusiastic meeting between Ettore Sottsass and Sergio Cammilli. At that time, many Italian manufacturing companies were passionate about anti-design, which was in the spirit of the times.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eBut no one will do it with as much passion as Poltronova.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eComing from the art world, Sergio Cammilli wanted to renovate the design of housing and found in Sottsass an ideal ally who became, from the outset, his artistic director.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003ePoltronova defines itself above all as a place of research and experimentation on materials, shapes and new languages.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDuring her first years, Poltronova designed modern furniture, close to the Scandinavian style. But Sergio Cammilli and Ettore Sottsass want something more daring. Their proximity to Florence ensures proximity to the city’s new guard of art students. Very quickly inspired by the non-conformists Superstudio and Archizoom, Cammilli and Sottsass asked them to produce collections for Poltronova. They also asked Archizoom to design the new factory and program events at the head office (poetry readings or meditation workshops led by poet Allen Ginsberg). A receptacle for radical trends, this visionary company quickly became an important point of reference in the Italian creative landscape.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003eUnder the artistic direction of Ettore Sottsass, the Poltronova headquarters became \"the place to be\" for the avant-garde and its experiments.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eThe greatest talents of the time were supported there, sharing their ideas of deconstructing bourgeois housing in order to lead a new lifestyle, colorful and far from conformist thinking.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eAndrea Banzi describes Poltronova as a “Radical factory” that assembles “a catalog of Italian design” through its collaborations with architects like Gae Aulenti, Archizoom, Superstudio, DDL (De Pas D'Urbino \u0026amp; Lomazzi), Paolo Portoghesi, Angelo Mangiarotti etc. …\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003eEttore Sottsass used to say: “the furniture I designed for Poltronova is not intended for happy and satisfied bourgeois families, but for those who are aware of the disaster of existence”.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003ePoltronova helped change the history of design and was propelled to the international spotlight as one of the most avant-garde furniture companies in 20th century Italy.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eIn 2000, with the help of Ettore Sottsass, Roberta Meloni became owner of the brand and decided to rediscover the original essence of Poltronova, according to her lost in the 1980s with a new team more focused on the industrial turn and profits .\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn 2005, Roberta Meloni immersed herself in the archives and founded the Centro Studio Poltronova: a research center for students and historians, but also a center for exhibitions and publications, and returned to producing the iconic objects from her diverse catalog. .\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan style=\"font-weight: 400;\"\u003eAccording to Roberta Meloni, “What is Poltronova if not a collection of extremely visionary objects, ahead of their time, aggressively non-conformist, full of sensuality? They were born far from the desire to be creative, opposed to the idea of ​​designing something practical. For example, the Superonda sofa, I Mobili Grigi (including the Ultrafragola mirror), and the Safari sofa were not accepted at the time of their design and for many years only a few rare examples were produced.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eToday, in a world where the need for personal space is more pressing than ever, the intensity and meaning of these pieces are finally being appreciated. The freedom to exist without inhibition is ultimately a timeless and widespread concept”.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e","brand":"Poltronova","offers":[{"title":"White","offer_id":35277874200733,"sku":"SOFAPLT0550TWG","price":4440.0,"currency_code":"EUR","in_stock":true},{"title":"Black","offer_id":35277874135197,"sku":"SOFAPLT0551TWG","price":4440.0,"currency_code":"EUR","in_stock":true},{"title":"Red","offer_id":35277874167965,"sku":"SOFAPLT0552TWG","price":4440.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1588\/2287\/products\/Sofa-Superonda-de-Archizoom-Associati-L-240-cm-Poltronova-Blanc-The-Woods-Gallery.jpg?v=1740685183"},{"product_id":"fauteuil-et-repose-pieds-mies-de-archizoom-associati-l-131-cm-poltronova-the-woods-gallery","title":"Mies Armchair and Footstool by Archizoom Associati \/ L 131 cm - Poltronova","description":"\u003ch2 style=\"text-align: center;\"\u003e Mies Footstool by Archizoom Associati \/ L 131 cm - Poltronova\u003c\/h2\u003e\n\n\u003cspan style=\"color: #808080;\"\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/span\u003e\n\u003cdiv class=\"did-page\"\u003e\n\n\u003cp\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eDesigner:\u003c\/em\u003e\u003c\/span\u003e Archizoom Associati\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eBrand:\u003c\/em\u003e\u003c\/span\u003e Poltronova\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eColor:\u003c\/em\u003e\u003c\/span\u003e Leather\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eMaterial:\u003c\/em\u003e\u003c\/span\u003e steel, latex, horsehide\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003e\u003cem\u003eDimensions:\u003c\/em\u003e\u003c\/span\u003e L 131 x D 74 x H 80 cm\u003cbr\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003eAvailability:\u003c\/span\u003e \u003cspan style=\"color: #5cb700;\"\u003e\u003cspan style=\"color: #ff8000;\"\u003ewithin 2 weeks\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003e Learn more about this product\u003c\/h2\u003e\n\n The Mies chair was born in 1969 from the idea of ​​using a strip of para rubber or Indian rubber - resistant and elastic materials - as a seat. The structure, a triangle in chrome metal, highlights the purity of the silhouette. The headrest and footrest cushions are made of pony skin. The name underlines the similarity of the structure with the projects of Mies van der Rohe, in homage to the great master who died the same year. With its rigorous geometric design, the Mies chair sums up the philosophy of Archizoom Associati, leading figures of the Italian radical movement from the second half of the 1960s. \u003cbr\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"did-page\"\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003eLearn more about the brand\u003c\/h2\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFounded in 1957, the Poltronova company was born from the enthusiastic meeting between Ettore Sottsass and Sergio Cammilli. At that time, many Italian manufacturing companies were passionate about anti-design, which was in the spirit of the times.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eBut no one will do it with as much passion as Poltronova.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eComing from the art world, Sergio Cammilli wanted to renovate the design of housing and found in Sottsass an ideal ally who became, from the outset, his artistic director.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003ePoltronova defines itself above all as a place of research and experimentation on materials, shapes and new languages.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDuring her first years, Poltronova designed modern furniture, close to the Scandinavian style. But Sergio Cammilli and Ettore Sottsass want something more daring. Their proximity to Florence ensures proximity to the city’s new guard of art students. Very quickly inspired by the non-conformists Superstudio and Archizoom, Cammilli and Sottsass asked them to produce collections for Poltronova. They also asked Archizoom to design the new factory and program events at the head office (poetry readings or meditation workshops led by poet Allen Ginsberg). A receptacle for radical trends, this visionary company quickly became an important point of reference in the Italian creative landscape.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003eUnder the artistic direction of Ettore Sottsass, the Poltronova headquarters became \"the place to be\" for the avant-garde and its experiments.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eThe greatest talents of the time were supported there, sharing their ideas of deconstructing bourgeois housing in order to lead a new lifestyle, colorful and far from conformist thinking.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eAndrea Banzi describes Poltronova as a “Radical Factory” that assembles “a catalog of Italian design” through its collaborations with architects like Gae Aulenti, Archizoom, Superstudio, DDL (De Pas D’Urbino \u0026amp; Lomazzi), Paolo Portoghesi, Angelo Mangiarotti etc. …\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003eEttore Sottsass used to say: “the furniture I designed for Poltronova is not intended for happy and satisfied bourgeois families, but for those who are aware of the disaster of existence”.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\n\u003cp\u003e \u003cspan style=\"font-weight: 400;\"\u003ePoltronova helped change the history of design and was propelled to the international spotlight as one of the most avant-garde furniture companies in 20th century Italy.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eIn 2000, with the help of Ettore Sottsass, Roberta Meloni became owner of the brand and decided to rediscover the original essence of Poltronova, according to her lost in the 1980s with a new team more focused on the industrial turn and profits .\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn 2005, Roberta Meloni immersed herself in the archives and founded the Centro Studio Poltronova: a research center for students and historians, but also a center for exhibitions and publications, and returned to producing the iconic objects from her diverse catalog. .\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan style=\"font-weight: 400;\"\u003eAccording to Roberta Meloni, “What is Poltronova if not a collection of extremely visionary objects, ahead of their time, aggressively non-conformist, full of sensuality? They were born far from the desire to be creative, opposed to the idea of ​​designing something practical. For example, the Superonda sofa, I Mobili Grigi (including the Ultrafragola mirror), and the Safari sofa were not accepted at the time of their design and for many years only a few rare examples were produced.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eToday, in a world where the need for personal space is more pressing than ever, the intensity and meaning of these pieces are finally being appreciated. The freedom to exist without inhibition is ultimately a timeless and widespread concept”.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e","brand":"Poltronova","offers":[{"title":"Default Title","offer_id":35278473199773,"sku":"FAUTPLT0553TWG","price":10200.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1588\/2287\/products\/Fauteuil-et-Repose-Pieds-Mies-de-Archizoom-Associati-L-131-cm-Poltronova-The-Woods-Gallery.jpg?v=1740685202"},{"product_id":"safari-sofa-archizoom-poltronova","title":"Safari Sofa from Archizoom - Poltronova ","description":"\u003cdiv class=\"product-details\"\u003e\n\n\u003ch1 style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e Safari Sofa - Poltronova\u003c\/h1\u003e\n\n\u003ch2 style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e Design by Archizoom Associati\u003c\/h2\u003e\n\n \u003cp\u003eThe Safari sofa features a unique wave-inspired design, with a backsplash carved in the shape of a tribal ritual. Composed of four flexible parts, it was produced for the first time in 1968 by Poltronova with an experimental fiberglass structure. Its leopard covering chosen by Archizoom, in homage to Claes Oldenburg, gives it an artistic touch. Present in prestigious museums and exhibited around the world, the Safari sofa combines timeless elegance and captivating history. It is perfect for lovers of distinguished design and contemporary art.\u003c\/p\u003e\n\n\u003ch2 class=\"p1\" style=\"text-align: center;\"\u003e \u003cspan class=\"s1\"\u003e\u003cb\u003eThe Poltronova brand\u003c\/b\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\n\u003cp class=\"p2\"\u003e \u003cspan class=\"s1\"\u003eFounded in 1957, the Poltronova company was born from the meeting between Ettore Sottsass and Sergio Cammilli. At this time, many Italian manufacturing companies were passionate about anti-design which was in the spirit of the times.\u003cbr\u003e But no one will do it with as much passion as Poltronova.\u003c\/span\u003e \u003cbr\u003eComing from the art world, Sergio Cammilli wanted to renovate the design of housing and found in Sottsass an ideal ally who became, from the outset, his artistic director.\u003cbr\u003e Poltronova defines itself above all as a place of research and experimentation on materials, shapes and new languages.\u003c\/p\u003e\n\n\u003cp class=\"p2\"\u003e \u003cspan class=\"s1\"\u003ePoltronova helped change the history of design and was propelled to the international stage as one of the most avant-garde furniture companies in 20th century Italy.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003ch3\u003e Features\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Designer: Archizoom\u003c\/li\u003e\n\n\u003cli\u003e Brand: Poltronova\u003c\/li\u003e\n\n\u003cli\u003e Material: fiberglass frame, polyurethane foam padding, leopard pattern faux fur covering\u003c\/li\u003e\n\n\u003cli\u003e Dimensions: L 85\/130 x W 85\/130 x H 64 cm\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e","brand":"Poltronova","offers":[{"title":"White \/ Yellow Leopard","offer_id":46892142068038,"sku":"SAFAPLT5475TWG","price":36000.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ Gray Leopard","offer_id":46892142100806,"sku":"SAFAPLT5476TWG","price":36000.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ Yellow Leopard","offer_id":46892142002502,"sku":"SAFAPLT5473TWG","price":36000.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ Gray Leopard","offer_id":46892142035270,"sku":"SAFAPLT5474TWG","price":36000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1588\/2287\/files\/Safari-Sofa-de-Archizoom-Poltronova-Blanc-Leopard-Jaune-The-Woods-Gallery.jpg?v=1712598770"}],"url":"https:\/\/the-woods.fr\/en\/collections\/archizoom-associati.oembed","provider":"The Woods Gallery","version":"1.0","type":"link"}